Loyalty Programme Review Criteria

Our team evaluates each casino based on seven key criteria, resulting in a final rating that categorises the brand into one of three overall rating levels. Loyalty Programme is one of them. Scroll down to learn how we review casinos’ membership programmes and what points brands can get from Gamblizard.

Our Overall Rating

Rating 4–5 The casino provides an outstanding loyalty programme with easy access, comprehensive information, multiple high-quality benefits, and well-structured tier levels.

Rating 2–3 The casino offers a good loyalty programme but may have limited access, information availability, benefits quality, or tier progression.

Rating 1 The casino has a basic loyalty programme. While it may not have the highest tier of benefits, it still offers value and a unique sense of privilege for participants.

We attribute the ratings above to the Loyalty Programme of the reviewed casino, having evaluated 4 pivotal factors. Each is defined by a range of percentages with a total weight of 100%. The weight of these factors is not tantamount, though – the consideration we put into each influences the overall impression, with the Quality & Quantity of Benefits being valued higher and Disclosure Transparency being valued lower.

You may consult them and the bearing they have on the final rating in the chart below:

[Isometric chart]

The final rating is calculated by the sum of criteria significance in per cent (S) multiplied by the respective criterion rating for each category scored from 1 to 5 in whole numbers (CR). The arithmetic formula for the final assessment is, thus, as follows:

Σ (S × CR) = Final Rating

Ex: For the loyalty programme of an X casino with the next entry data:

the final rating calculation will be this:

(40% × 3) + (25% × 5) + (20% × 3) + (15% × 5) = 1.2 + 1.25 + 0.6 + 0.75 = Rating 3.8

We invite you to consult our breakdown of all the compounding criteria for evaluating the casinos’ Loyalty Programme below.

Quality & Quantity of Benefits

This criterion weighs 40% in the overall Loyalty Programme rating.

5 points: The loyalty programme offers all sorts of high-quality benefits, including large bonuses, priority support, personal managers, exclusive tournaments, shows, and other perks;

4 points: The loyalty programme provides a handful of benefits, such as significant bonuses, priority support, and access to some exclusive events;

3 points: The loyalty programme foresees standard benefits including regular bonuses, with some exclusive offers and regular updates;

2 points: The loyalty programme gives some benefits, focusing on targeted bonuses and periodic exclusive offers;

1 point: The loyalty programme presents a small selection of benefits with targeted bonuses, ensuring value through occasional offers.

Tier Levels

This criterion weighs 25% in the overall Loyalty Programme rating.

5 points: The VIP programme is structured well with multiple tier levels, each offering increasingly better benefits, clearly defined and easy to progress through;

4 points: The VIP programme has several tier levels with good benefits, though progression might require significant play or deposits;

3 points: The VIP programme includes limited tier levels with moderate benefits and moderate progression;

2 points: The VIP programme has a couple of levels with some benefits; progression can be slow;

1 point: The casino doesn’t offer tier levels but has benefits for loyal players, providing a sense of achievement for those who qualify to become part of the club.

Ease of Access

This criterion weighs 20% in the overall Loyalty Programme rating.

5 points: Joining the Loyalty Programme is simple for all players, with no extra steps beyond registration;

4 points: The Programme is accessible to most players, but it may require a couple of additional actions, such as an initial deposit or opting in;

3 points: The Programme is accessible but requires continuous specific actions like higher deposits or frequent play to join;

2 points: The Programme is open to a limited group of players, such as high rollers or long-term members;

1 point: The Programme is designed for an exclusive group, offering a unique sense of privilege for those who meet higher thresholds.

Disclosure Transparency

This criterion weighs 15% in the overall Loyalty Programme rating.

5 points: The information about the Loyalty Programme can be located easily on the casino’s website: it is presented on a separate page, accessible from a side navigation bar, bottom menu, or a quick search in the respective search bar. All the information is displayed in a clear and transparent manner;

4 points: The information about the Loyalty Programme can be located easily on the casino’s website: it is presented under the general terms and conditions or FAQs and accessible after a quick search in the respective search bar. All the information is displayed in a clear and transparent manner;

3 points: The information about the Loyalty Programme is available, but the website requires some searching. All basic details are present, but may be poorly detailed;

2 points: The information is provided, but might require significant searching or be displayed only after specific actions are made by the player (deposits, opt-ins, or other);

1 point: The information about the Loyalty Programme is inaccessible for unenrolled users. The access conditions, if any, are listed confusingly.