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Have you ever noticed how many online casinos in the UK look strikingly similar? These resemblances are not limited to the aesthetics and a few features, but they translate to the site design, menu options, and layout. Some platforms even offer almost the same game and promotional lineups.
It is not just in your head, the websites in question are usually sister sites developed by the same companies. The prevalence of these sister sites can make it hard for UK players to find unique and innovative places to play their favourite casino games.
The best way to find something fresh and unique is to look for independent casinos in the UK. Standalone online casinos are original in almost every sense, offering unique games, promotional lineups, and several special features. Our team has done the hard work and found several independent casino sites that British players can consider. We’ll tell you all about them, what they offer, how to join and navigate them, their pros and cons, and more.
Our dedicated editorial team evaluates every online casino prior to assigning a rating. These evaluations are grounded in a rigorous scoring methodology that encompasses factors such as trustworthiness, overall gambling experience, fee structures, customer support quality, and various other critical aspects.
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An independent casino is an online casino that does not use pre-made solutions and is not part of a casino network. In other words, it doesn’t have a sister site. Independent casinos in the UK might share some similarities in terms of games and the types of bonuses they feature, but the functionality they offer is entirely unique.
At a typical standalone casino, you’ll find an excellent game library with a wide selection of releases that are rarely available elsewhere. You’ll get access to bonus offers, but they’ll have different amounts, percentages, and terms, in addition to a set of unique promos. New independent casinos in the United Kingdom also offer various special features, improved security, and personalised customer support.
Joining and using independent casinos is no different from what you’re used to on other sites. Bear in mind that some of these online casinos are licensed by the UK Gambling Commission, while others may be certified by an international regulatory body. Even if the licence is offshore, the site will still accept GB players.
Here’s a detailed overview of the steps you need to take to join one of our recommended independent UK casino sites:
Check our list of brand-new independent casinos and pick the site you like the most. Click our link to visit the official site and get the chance to claim an exclusive offer.
Click the Join/Sign Up/Register button to start the process. Provide the required personal details, which are part of the KYC process.
The independent online casino will likely send a verification email or a code by SMS so they can verify your new account. Complete the steps to activate your account.
Visit the Cashier/Deposit section and pick one of the available methods. Input the required details and the amount you want to deposit. Make sure it’s enough to claim the welcome bonus. Follow the deposit process through your payment provider and complete the transaction. The funds and the welcome bonus should then reach you instantly.
Visit the game library and find the title you want to play. Open the game, check the Paytable to see how everything works, and start having fun.
There’s no need to waste time searching for the best independent casino UK — we’ve done the work for you. Below, you’ll see all the online casinos recommended by our experts, together with short reviews and important pros and cons that will help you decide which casino best suits your needs.
BetVictor has been a prominent player in the UK market since the year 2000. It boasts a robust gambling system and an outstanding library with over 2,700 casino games, including slots, live dealers, jackpots, wheel games, exclusives, and more.
It’s a sportsbook and casino that has earned high reviews on Trustpilot. New players can claim a hefty 100% match bonus up to £2,000 and 200 free spins. You can deposit as little as £10 to claim the bonus, but the site-wide minimum deposit is only £5. You can use debit cards and ApplePay.
Another notable name in the UK, NetBet is a completely independent casino offering more than 2,600 casino games. You’ll find various slots, jackpots, roulette, blackjack, live casino games, and video poker.
While the brand offers a welcome bonus and a mystery prize, there is a noticeable lack of ongoing promotions. There is, however, a neat loyalty programme called the Elite Club. You can also use a wide range of payment methods, and the payout rate in 2023 was 95.88%.
MrQ is an independent PayPal casino that’s been gaining considerable popularity in the UK since 2018. It’s licensed by the UK Gambling Commission and features slots, live dealers, scratch cards, keno, and more. It’s also one of the better bingo sites in the country.
The games come from leading industry providers, including Pragmatic Play, Evolution, Blueprint, Push Gaming, Relax Gaming, NetEnt, Red Tiger, Play’n GO, and Hacksaw Gaming.
Casumo is a famous international casino that also operates in the UK market with a valid UK Gambling Commission licence. The site is known for regularly adding new games to its huge library, and you can already find 2,000+ releases from numerous providers, including notable names like Play’n GO and Pragmatic Play.
You’ll find the website full of promotions, including both regular and time-limited ones. New UK players can claim the site’s welcome offer, featuring a 100% bonus of up to £25 and 20 bonus spins.
If you’re looking for a recognisable name among these independent casino groups, Betfred certainly tops the list for UK players. Holding licences from the UK Gambling Commission and the Gibraltar Gambling Commissioner, it is both a casino and a sportsbook.
As a casino, it hosts over 1,500 games from numerous providers, including various slots, scratch cards, bingo games, blackjack, baccarat, roulette, and many other releases. It’s also well known for its no-wagering bonuses.
UKGC-licensed Kwiff is a great online casino and sportsbook. It offers up to 200 free spins for newbies while existing players can benefit from several reload promos. The game selection is decent, with over 1,000 titles in the mix, including slots, live dealers, table games, and much more.
The minimum deposit is only £5, while the minimum withdrawal sits at £10. The selection of banking methods is limited but still comparable to what many other independent casino companies offer.
Buzz Bingo is one of the most popular bingo sites in the UK market and offers a great selection of online casino games. Besides bingo games, it features slots, jackpots, and live casino games, some of which are bingo-themed.
Despite the bingo-centric site design, the casino is well worth checking out, especially when you consider the welcome bonus. It can work on either bingo or slot games, depending on where you spend your initial £10.
PlayFrank is another unique UK casino. It offers a good welcome offer with £100 in bonuses and 50 spins, with the wagering requirements being 35x. You’ll find a neatly organised library with exact numbers of games for each category. In total, there are well over 2,000 releases.
The site has several promotions, including contests, weekly deposit and bonus spins promos, and even a daily challenges system, that allow it to compete with the best new standalone casinos in the UK.
MadSlots is a relatively new UK independent casino, but it’s already proving to be one of the best. It has a very low minimum deposit of £3 and around 2,000 casino games covering various genres. The lineup includes plenty of slots and a wide range of table and live dealer games such as roulette, baccarat, poker, and blackjack. There’s even a good deal of bingo releases available to play.
MadSlots boasts a neat feature that groups games with the highest RTPs, so you can always play the best payout games.
Jackpot.com is a popular UKGC casino and lottery site offering access to lotteries with prizes set in the millions of pounds. As a casino, it features over 1,000 games of various kinds, including slots, scratchcards, progressive jackpots, table games, and live dealer releases.
It also comes with high security and no payment fees, but there are limited payment methods to choose from. Customer support is held to high standards and is very responsive but not available 24/7, while the mobile site is bound to appeal to most players.
Finding the top new independent casino sites for British players is not easy. To help us in our search, we employ a team of veritable industry experts with years of experience reviewing casinos. To make our reviews fair and consistent, we have several criteria and features we look into for every site. Here’s what we mainly focus on in our analysis:
Independent slot sites need a unique game library with many releases you’ll rarely find elsewhere.
The promotional lineup should rival that of standard UK casinos. It should include relatively unique offers with good terms, like 30x or lower wagering requirements.
A good standalone casino will have a user-friendly interface where players can easily find what they need.
Customer support should be open 24/7 or at least during daily working hours. It should also be available through live chat and phone if possible.
Payment methods are usually limited in UK casinos, so independent gambling sites should have a more expansive list with debit cards, various e-wallets, and other digital payment options.
To be on our list, the sites must be completely independent, meaning they can have no sister sites.
Like every other type of online casino in the UK, a standalone casino has its share of pros and cons. You should carefully consider both before deciding if these gambling sites are the right fit for you. With that in mind, let’s take a closer look at their main advantages and disadvantages.
A white-label casino is an online casino created by one company but branded by another. The white-label casino provider will supply the site’s infrastructure, design, games, support, and payment options, while the owner chooses the branding. This means that it’s common to find casinos that are very similar in terms of their design, games, and infrastructure, with only small changes in branding.
Naturally, if a casino is independent, that doesn’t automatically make it better or worse than a white-label casino. However, several noticeable differences are likely to make independent casinos UK a better choice for many players.
Namely, independent sites are unique, whereas white-label casinos follow the same design and have less freedom when deciding which games and bonuses they offer. The former have the benefit of originality, but they don’t always have established reputations. Meanwhile, the latter group isn’t original but almost always comes from reputable brands. The differences don’t stop there, and here are several others you should know about in 2024.
Both types of casinos can offer a lot of variety within their game libraries, but standalone casinos often do it better. You’ll find titles that aren’t available elsewhere, and the more recognisable independent brands tend to offer more exclusive titles.
The types of games on offer are often better at independent casinos, as they get to choose who they make deals with. Conversely, white-label casinos have a preset selection of game types, so you’ll rarely find niche categories like scratch cards and lottery games.
The casino industry has a limited set of promotion types, but the way they work is quite different between independent casinos and white-label sites. In essence, sister sites will feature identical bonuses, while standalone sites will boast unique combinations of bonus sizes and wagering requirements.
Standalone casinos often offer unique loyalty programmes and a more flexible promotional lineup than white-label casinos.
Typically, white-label sites provide customer support through the same service the brand used to develop the casino. As a result, response times are longer, and agents don’t always have all the answers.
On the other hand, independent casinos typically have in-house customer support systems available 24/7 or during work hours. The agents are more knowledgeable and answer quickly since they only work for that casino.
Independent casinos tend to have a customized banking system, whereas white-label casinos will often have a standardized banking system.
When it comes to terms, these are often largely the same, so don’t expect them to vary greatly from site to site.
All quality online casinos, standalone or white-label, strive to be highly mobile-friendly. However, independent sites often do it better as they pay more attention to details.
On top of that, it’s common for independent casinos to feature dedicated gaming apps for both Android and iOS casinos, just like white-label sites. However, the former group tends to provide a better overall vibe and design.
While independent casinos often have the same types of bonuses you find elsewhere, the little details vary, such as match percentages, bonus funds, wagering requirements, T&Cs, and more. Let’s review the main types and what you can expect at standalone casinos.
No deposit bonuses are the most coveted type of offer in the online gambling market. They require nothing but a casino account to claim, which is why they are so popular. In most cases, they offer small prizes like 10 or 20 free spins or a small bonus of £5 or £10, although the figures can be slightly bigger at standalone casinos.
A good example is the no-deposit bonus at MadSlots. You can get up to 100 free spins on the Wheel of Fortune prize wheel without making a deposit.
Welcome bonuses are deals casinos offer to encourage players to join, so they’re usually the biggest promotions on the site. They often come in the form of a deposit bonus, a free spins offer, or even both. A typical independent casino online will have a welcome bonus, too. It will often be generous, with standard wagering requirements and a high percentage.
Grosvenor’s welcome bonus is a unique Deposit £20, Play With £50 offer with a wagering requirement of 30x, which is around the industry average.
A deposit match bonus is a promo the casino offers in exchange for a deposit. In most cases, the matched percentage is 100%, meaning you get the same amount you’ve deposited, although the numbers can vary. There’s also a maximum amount you can get in bonus funds. These bonuses are often the main part of a welcome package, but they can also come as reload promotions, but with lower percentages and bonus funds.
You’ll often find them in standalone casinos, such as the deposit bonus at Casumo Casino. You get to double your deposit (100% match bonus) up to £25. You also get 20 bonus spins for your troubles, while the wagering requirements are 30x. This offer is actually a welcome bonus, so it’s only for new players from the United Kingdom.
Numerous standalone casino sites in the UK, and sometimes those with sister sites, offer no wagering free spin promos. These promos give you free spins without wagering requirements attached to the winnings. You usually have to register and make a deposit, and the free spins are yours to use.
The Betfred 100 free spins offer is a good example — you must register, deposit, and stake £10 to get 100 free spins on select slot games. You get seven days to use the spins, and each spin is worth £0.10, which is equal to the amount you’ve deposited.
Some standalone casinos offer bingo tickets to players in exchange for a deposit, as many of these casinos double as bingo sites. In essence, these deals are similar to free spin bonuses, but you get tickets to use in bingo games instead of spins for slots.
Buzz Bingo offers a first-deposit bonus where you need to deposit £10 and stake them on bingo to get £40 in bingo bonuses. There’s a 30x wagering requirement attached to these funds.
Independent casinos tend to have more unique game libraries than white-label casinos. This usually means slots won’t take up 99% of the platform. While there are still plenty of slots, you can also play jackpot games, Slingo titles, table games, live dealer games, and speciality games like keno, bingo, and scratch cards.
You’ll also find that independent casinos tend to have a bigger number of live dealer games than standard British gambling sites. This includes both game shows and table and card games like blackjack, baccarat, poker, and roulette.
UK online casinos are known for having fewer payment methods than gambling sites abroad, mostly because of stricter rules. However, independent casinos don’t necessarily fit this stereotype, especially when they are based elsewhere.
That said, some sites will place restrictions on the methods you can use to claim bonuses. For example, Skrill and Neteller are rarely allowed for welcome bonuses.
Here’s an overview of the most common deposit and withdrawal options:
Debit cards like Visa and Mastercard are almost always present on independent slots casino sites in the UK. They are reputable and convenient but tend to be a bit slower and slightly more costly than other options.
You’ll often find PayPal as an available payment method in British independent casinos, but rarely in those that also operate on foreign markets. PayPal is simple to use, relatively cheap, and fast.
This payment method is popular in many online casinos, including independent ones, and it offers a convenient digital payment system and very low fees. However, it rarely works with bonuses.
This widespread payment option offers very secure payments that allow you to deposit or withdraw with your bank account without having to actually connect it to the casino.
Together with Skrill, Neteller is one of the most common e-wallet casino payment methods. It’s easy to use and offers quick withdrawals, but many sites do not allow players to claim bonuses with Neteller deposits.
This e-wallet option comes with low fees, fast transactions, and a simple way to manage your account. Many independent UK casinos offer this method, but there are certain cash limits, and cashout times can sometimes be slow.
Neosurf offers a convenient payment system for casino fans, and it’s trusted by bigger companies. Deposits are instant, and payments are highly secure, but there are no withdrawals, and the service isn’t widely available.
Naturally, if you’re an Apple user, this is the most convenient payment option with quick and low-cost transactions. Unfortunately, it’s often missing from many casinos and only works on iOS devices.
Independent casinos in the UK typically offer games from a wide range of providers. Most are available in other casinos, but the selection of providers and their releases are still unique to standalone casinos. On top of that, some of them will offer exclusive games they’ve developed just for those specific sites.
Provider | Number of Games | Year founded | RTP Rate | The Most Popular Game |
---|---|---|---|---|
Amatic | 150+ | 1993 | 96% | Book Of Aztec |
BGaming | 50+ | 2018 | 97% | Johnny Cash |
Evolution | 250+ | 2006 | 95.4% | Crazy Time |
Play’n GO | 300+ | 1997 | 96% | Book of Dead |
Pragmatic Play | 250+ | 2015 | 96% | Big Bass Bonanza |
Amusnet (EGT) | 260+ | 2002 | 95.7% | Supreme Hot |
Nolimit City | 80+ | 2013 | 96% | Book of Shadows |
Spinomenal | 120+ | 2014 | 97% | Book of Rampage |
Booongo | 50+ | 2015 | 96.5% | Wolf Night |
Push Gaming | 40+ | 2010 | 96% | Jammin’ Jars |
As long as the new independent casino is reputable and offers high-quality games and promotions, there’s no reason to fear for your safety. Most independent casinos still have a UKGC licence, which means they are held to high standards, while those licensed outside the UK typically hold reputable permits, so there’s no doubt they are safe and reliable.
As long as the site holds a UKGC licence, it’s perfectly legal to join. The law doesn’t distinguish between independent and white-label casinos. Casinos without a UKGC licence are not regulated in the UK and are technically operating illegally, but players aren’t forbidden from using them. However, UK law will not protect a player in non-UKGC casinos
Yes, there are several differences. Most notably, standalone casinos have unique designs and game and promotional lineups, while their owners are typically smaller companies without any other online casinos, making their brand one of a kind. On the other hand, sister sites have the same owner and often similar, if not identical, designs, with only smaller tweaks in their game and promotional lineups.
Independent casinos are not necessarily on the UK market, so they are not required to have a UKGC licence. Naturally, many do have it, especially those on our list. Others are geared towards an international audience, which also includes British players. In this case, the casino will have a different licence, often from a highly reputable regulatory body like the MGA.
Only casinos with a UKGC licence can be on GamStop. Some casino sites with independent owners are based internationally, owning licences from regulatory bodies outside of the UK, like the MGA, so they cannot be listed on GamStop. However, quality independent casinos always have proper, responsible gambling systems with tools like self-exclusion. Those with a UKGC licence are on GamStop, like our top pick, BetVictor, and many others from the list.