William Hill UK

William Hill operates under three major licences, including the UK Gambling Commission (39225), Gibraltar Gambling Commission, and Malta Gaming Authority (MGA/CRP/121/2006-05). All licensing details are listed directly on the website. The fact that William Hill is regulated in multiple jurisdictions gives it credibility as it has to comply with all their regulations.

The responsible gambling section is well-equipped but could be clearer. Instead of breaking down features on the main page, the site provides links to separate sections, not ideal for a quick look-up. That said, they have all the necessary responsible gambling features such as deposit limits, session reminders, time-outs, and self-exclusion. The description for these tools is also too dry, like two bullet points at most, wish they had proper guides.

William Hill also has external gambling support resources beyond these tools, like list of bank services that offer gambling transaction blocks on cards or filters that can limit social media ads about gambling.

If gambling issues get too much to handle, WH has links to independent organisations that help with gambling addiction. All of these provide much-needed professional help that casino support can’t replicate.

The William Hill site encrypts transactions, and account verification is strict. Underage accounts get flagged at registration and stay locked until a proper ID is provided. Any confirmed underage player gets a permanent ban. That said, we wish they added a 2FA to account security as a better safeguard.

Security Aspects at William Hill Casino

First Look at the Casino

William Hill site is functional but visually dull. The design has too much white and we would like to see some more contrast. As a result, some areas feel empty, especially on wider screens. We think they could have used the space better to make things feel less stretched out.

Registration was easy – took me about two minutes across three steps. The site explained why it needs certain details from you, which is something most casinos don’t bother with, I appreciated that.

Jordan Conroy Editor

The top menu lets you switch between Sports, William Hill Vegas (this is in fact Casino), Live Casino, Bingo, and Poker. At the very right of it, you can find the search bar, deposit button, and balance display. The left sidebar handles most of the casino navigation, with categories for different games, links to promotions, and a “You Might Be Interested” section but nothing else.

All the key links are located in the footer, we are talking about support, responsible gambling tools, terms etc. Would be nice to have them on the sidebar too, again here we have that empty space misuse problem backfire.

William Hill only supports six deposit methods, which is less than expected from a site of this size, it feels too basic. The minimum deposit is £5 on some methods, which is great to see, but not all options follow this rule. At least all methods are completely free of fees.

Deposit Methods at William Hill Casino

I deposited £10 using Visa, and the process was easy to follow. Funds appeared in my account right away, and there were no fees. Got my confirmation email straight as the transaction went through.

Jordan Conroy Editor

If anything goes wrong, you can always use the quick links for FAQs and live chat from the deposit page itself. It’s a small but useful addition.

William Hill’s casino promotions are limited and mostly focused on slots. A shame considering the casino runs poker and bingo too. The welcome offers give some value, but ongoing deals feel repetitive and don’t provide much variety. The no deposit bonus is missing, so you’ll need to fund your account to claim anything.

Welcome Bonuses

William Hill currently runs two welcome deals for new players, each aimed at different types of users.

The first of the two sign-up deals gives 200 free spins on Big Bass Splash. To claim it, you must enter promo code BBS200 during registration, deposit £10, and stake it on the qualifying game. The best part is the 0x wagering requirement, but the terms didn’t mention it – we had to confirm this fact with support.

The alternative welcome offer doubles your deposit (minimum £10) and gives 50 spins. This one might be less appealing to most as these rewards actually come with a rather high playthrough: 40x playthrough on William Hill casino bonus and 35x on spins.

I decided to go for the 200 FS deal myself. Once I deposited £10 and played the required amount, the spins were credited instantly, had no issues using them.

Jordan Conroy Editor

Promotions for Existing Customers

Regular promos mostly reward slot play, with occasional bingo and poker offers:

• Slot Tournaments – Compete for a share of £50,000 weekly. Wagering on select slots earns leaderboard points.
• Cash Drops – Play featured slots and live games for random cash prizes. No extra opt-in is required.
• V Play Wheel – Earn spins on a prize wheel by playing marked casino games; prizes range from £0.30 to £1,000.
• Monthly Free Spins – Two promotions per month giving 10 spins on a selected game. Usually, no deposit is required if you’ve wagered recently.
• Free Bingo Hour – Wager £20 on bingo tickets to qualify for an hour of free games.

The casino runs festive promotions, but overall, the selection is underwhelming, especially for bingo and live casino. There are no cashback or reload bonuses, which is another upset. We still suggest you subscribe to the casino’s newsletter to stay updated on new deals and possible William Hill casino promo codes.

William Hill Casino carries just under 900 games, which feels underwhelming for a brand this well-known. Most titles come from providers like Playtech, NetEnt, and Evolution, so the quality is fine, but the lack of depth is noticeable. A few exclusives are available for slots, live tables, and arcade games, but we really expected more options here.

The left-hand sidebar divides games into categories that act like dropdown lists, click on one and you will see subcategories for each. Browsing the categories themselves moves you between different pages of the site, like William Hill Vegas Casino to Live Casino. Each game has a description page but they aren’t very consistent. Some include full descriptions and game mechanics, while others barely say anything, it really depends on the game’s popularity. RTP details aren’t shown until you load the game, which slows things down but they are there.

I spent a fair bit of time scrolling through the lobby and testing how easy it is to browse. While it’s easy to jump from one section to another, there’s no way to sort actual games by provider. That’s a real problem. Most modern casinos let you filter by studio by default, a shame it’s not an option here. The search bar lets players look up specific games or providers, but that’s not a real substitute for a proper filter. Game performance didn’t raise any issues – no delays or crashes, even when I switched between categories.

Jordan Conroy Editor

Game Types Available at William Hill Casino

Slots

The slot section at William Hill has around 700 games, which feels small for a site of this size. The range itself is decent, you have jackpots, Megaways, Drops & Wins, but none of these categories are packed with choices which is disappointing.

There are five ways to withdraw funds at William Hill, sadly, just like with deposits, we are quite disappointed by the variety here, a few more options wouldn’t hurt.

The minimum withdrawal is £5 on most methods, but if a player is cashing out their full balance, smaller amounts are allowed – so if there’s £6.45 left in the account, it can still be withdrawn via PayPal. There are no fees too, which is a huge plus.

Withdrawal Methods at William Hill Casino

I instantly initiated the withdrawal process by clicking on ‘Balance’ button. After that, I just had to enter the desired amount and confirm my payment method. The site allowed me to withdraw my entire balance even though it was less than the £5 minimum. Quick and easy process overall.

Jordan Conroy Editor

Most withdrawals go through within 1 to 4 hours, but some methods take longer. Not a bad withdrawal speed.

KYC

Account verification happens automatically based on the details provided at registration.

My account was verified right away, so I didn’t need to submit any documents. If the system can’t verify a player automatically, additional proof may be required, which is explained in the FAQ.

Jordan Conroy Editor

Customer support at William Hill Casino is quite limited, with live chat and an FAQ section as the only options at your disposal. There’s no phone or email support, which is disappointing since most casinos have at least one of those.

Support Options at William Hill Casino

When I opened the live chat, I was greeted by a chatbot named Will. I was then presented with a menu of options which you must navigate through, if he can’t answer the question he’ll ask you to clarify which he did in my case. Once he receives your question he asks for your account details, if you don’t have any you’ll be connected straight to an agent. Once I connected, the agent asked me for my account details again, which didn’t seem too efficient. I then asked about withdrawal fees, wagering requirements, and if support was available 24/7.

I also checked if William Hill had phone or email support, even though I already knew the answer (they don’t). The agent responded quickly within 1-3 minutes, but the responses were fairly short, not very personable but often provided the info that I needed.

Jordan Conroy Editor

The FAQ section does a good job of breaking down different topics, there’s also a search function that helps find answers faster which we liked. As good as it is, it doesn’t make up for the lack of other contact methods. Other William Hill casino reviews also have complaints regarding their support system.

Sportsbook

William Hill is one of the most recognised names in British betting. Their sports section is well-built and easy to browse and compared to some betting sites, it is rather sleek. The left side gives you all the tools to find your bets fast – In-Play, Search, Popular Markets, and a full list of sports. In the middle you have games/matches with all the odds, and the right sidebar has Betting TV, top bets, and your bet slip.

Odds are decent across the board, but football and horse racing have the best numbers. Football stays close to 95%, and the overall average across the sportsbook is around 94%.

There are 30+ sports covered in total. You’ll find the usual staples like football, tennis, cricket, basketball, F1, and darts – plus less typical categories like politics, esports, and TV specials. Live betting is one of the highlights here, many in-play matches are accompanied by statistics and graphs. Some sports have live stream option, you can access these as long as your account balance is at least £1.

If you’re curious about what types of bets you can place, here’s what the site supports:

1. Single Bets
2. Multiple Bets (Doubles, Trebles, Accumulators)
3. System Bets (Trixie, Patent, Yankee, Lucky 15, Canadian, Lucky 31, Heinz, Lucky 63, Super Heinz, Goliath)
4. Forecast/Tricast Bets
5. Perm Bets

As for sports offers, William Hill has taken a step back here. The old welcome offer is no longer available, and there aren’t many long-term betting deals running right now. What you will find are regular bet boosts and boosted odds across football and racing.