#Ad, 18+, GambleAware.org | Play Safe. Opt in required. New customers to Casino page only. 1x per customer. ...Min. Buy in £10. Bonus value 100% of Buy in. Max. Bonus £300. 40x Wagering, Max Redeemable £4,000. 50 Free Spins with 35x wagering will be awarded after the Buy in Bonus is completed, Max Redeemable £1000. Bonus expires after 7 days. Stake contributions, player, country, payment method, currency, game restrictions and terms apply. Full Bonus T&C
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If you want to know the ins and outs of William Hill Casino, check out this breakdown of their core offering for online players. The intuitive interface, over 1300 games, and dedicated support make it a standout choice. But there's more. While browsing this page, you will find information about William Hill Casino promo codes and bonuses. This William Hill review is suitable for all players, so no matter if you're an expert player or new to the casino, this review should give you an idea of what to expect. This is the ideal place to start if you want to find bonus codes and understand the excellence that sets William Hill apart.
Launched in1998
LicenseUK Gambling Commission, Gibraltar Gambling Commissioner, Malta Gaming Authority
Min Deposit£5
Payment MethodsVisa, Mastercard, Maestro, PayPal, William Hill CashDirect, Paysafecard, Skrill, Neteller, Fast Bank Transfer, Apple Pay, ecoPayz, Truelayer
Withdrawal MethodsDebit Cards, William Hill CashDirect, PayPal, Skrill, Neteller, Bank Transfer, Truelayer
Min Withdrawal£5
Games1333
Game TypesPoker Games, Roulette, Slots
RTP96.27%
William Hill Casino Pros & Cons
Pros
Reputable Brand: Established brand with a longstanding reputation in the UK gambling industry.
Game Selection: Broad selection of games from leading software providers such as Playtech, NetEnt and Microgaming.
Promotions: Attractive promotions for new and returning players include a loyalty programme and occasional no deposit bonuses.
Payment Efficiency: Efficient and secure payment options, with most methods free of charge.
Customer Support: 24/7 customer support is available via live chat, supplemented by email and phone support.
Regulation: Licensed and regulated by reputable authorities to protect players and guarantee fair play.
Mobile Gaming: Mobile gaming is user-friendly, with William Hill's apps for both iOS and Android.
Cons
Bonus Requirements: Some bonuses come with high wagering requirements.
App Issues: The mobile app has occasional performance issues and security concerns.
VIP Clarity: Lack of clarity regarding the criteria for advancing through VIP tiers in the loyalty programme.
William Hill started as a small local betting company in 1934. Since then, it has adapted to modern times. In 1998, William Hill introduced Sportsbook, its first online betting service. This prompted the company to enter the digital gaming industry, marking its initial venture into this new sector.
In 2000, William Hill reached another important milestone. It launched an offshore telephone betting service. It became the first major bookmaker to offer UK customers a no-deduction online betting service. This pioneering spirit and commitment to delivering innovative betting propositions further cemented William Hill’s reputation as an industry leader.
William Hill then expanded its digital portfolio with the launch of an online casino, adding another dimension to its offering. This strategic move reflected the company’s commitment to meeting the demands of modern gambling.
In 2022, 888 Holdings bought William Hill, which changed the company significantly. They took William Hill into the digital age, bringing them to global attention. Today, it is more than just a name. William Hill is a trusted brand that offers the very best in gaming products. William Hill works with top software providers to deliver the highest levels of quality to all its players. Their commitment to excellence is evident in every aspect of their business, from their user-friendly interface to their great collection of games.
Parent Company
888 Holdings
Official Website
williamhill.com
Headquarters Address
1 Bedford Avenue, London, England
CEO
Per Widerström
Number of Employees
10,001+ (Based on LinkedIn data)
First Impression and Usability
William Hill is a renowned name in the gambling industry. The online casino has a sleek website with a blue-and-white colour scheme. The homepage displays a banner with the latest offers and quick links to the different sections of the casino. The games are organised into categories and subcategories and can be filtered by provider, type or popularity. Additionally, a search function enables players to find their favourite games easily. The website is mobile-friendly and has apps for both Android and iOS users.
Ease of navigation
Good. The website has a user-friendly layout, with easy access to different casino sections. Games are grouped into categories and sub-categories. Additionally, players can use the search function to quickly find their preferred games.
Mobile games availability
Excellent. The website is optimised for mobile devices and has dedicated apps for Android and iOS users. The mobile version mirrors the desktop in layout and functionality. Additionally, the apps make for a good gaming session.
Game filters
Good. The games can be filtered by provider, popularity, or theme. However, some more filters, such as volatility, RTP, or features, would be useful.
Search function
Good. The search function allows players to find their favourite games easily. However, some more options, such as autocomplete, suggestions, or advanced search, would be helpful.
Loading speed
Good. The website is fast to load, and the games usually run without any glitches or delays. However, depending on the internet connection or device, some games may take longer to load.
UX and UI rating
Good. The website has a simple design with a user-friendly interface. The games showcase high-quality graphics, sound effects, and animations. However, there is room for improvement in areas such as font size, colour contrast, and pop-up windows.
Expert's Rating
First Impression4.0
William Hill online casino is a great option for players looking for a comprehensive selection of games, reliable service and a well-designed website. The casino is easy to use, mobile-friendly and secure. Therefore, I give it a score of 4 out of 5.
William Hill follows strict regulatory standards and prioritises player safety. UK players can trust a clear and reliable user environment overseen by the UK Gambling Commission (UKGC), one of the industry’s leading regulators. William Hill holds licences from both the Gibraltar Gaming Commission and the Malta Gaming Authority, demonstrating the company’s commitment to providing honest services to players worldwide.
6/1 Waterport Place, Gibraltar, Company Number: 99191
Gibraltar
Gibraltar Gambling Commissioner
Government of Gibraltar Regulation
6/1 Waterport Place, Gibraltar, Company Number: 99191
Outside Great Britain
Malta Gaming Authority
License: MGA/CRP/121/2006-05, Issued: 2nd November 2020
William Hill Global PLC, Tagliaferro Business Centre, Level 7, High Street, Sliema SLM 1549, Malta
William Hill highly values player safety and responsible gaming. To promote this, the casino offers different tools and features. William Hill uses SSL encryption for technical security purposes to protect players’ personal and financial information. The casino is also committed to preventing money laundering and follows strict anti-money laundering procedures to maintain security and privacy.
Deposit Limits
Players can set daily, weekly or monthly deposit limits to keep within their budget.
Play Reminders
To help players manage their time, William Hill allows them to activate reminders, notifying them of their session durations.
Self-exclusion Tools
For those seeking a break from gambling, options range from short-term time-outs to extended self-exclusion periods.
Protection for Younger Audiences
William Hill strictly prohibits underage gaming and employs rigorous identity checks. They also recommend parental control software for added security.
Expert's Rating
License and Security5.0
I rate William Hill a solid 5 out of 5. Their commitment to strict regulatory standards, underscored by licences from the UK Gambling Commission, Gibraltar Gaming Commission, and Malta Gaming Authority, demonstrates a dedication to offering secure and transparent services globally. With advanced security measures and responsible gambling tools, William Hill provides a safe and trustworthy user environment, reinforcing its role as a leading operator in the online gambling sect
William Hill Casino has a set of rules that all players must follow to provide fair and responsible gaming. The rules are listed below as a basic guideline for players.
Age Requirement: Players must be 18 years old to participate in casino activities.
Residency: Casino services are exclusively available to residents of Great Britain.
Accurate Information: Providing truthful and complete personal information is mandatory during the registration process.
Single Account: Each player is allowed to maintain only one account at the casino.
Fair Play: Utilising any software or device that provides an unfair advantage over other players is strictly prohibited.
Game and Promotion Rules: Players must abide by the specific rules and terms associated with each game and promotional offer they participate in.
Payment Method Authorization: Only payment methods registered in the player’s name and authorised for use may be employed.
Bonus Wagering: Players must meet the specified wagering requirements for both the bonus and any associated winnings before withdrawal.
Eligibility Criteria: Players must fulfil each offer’s eligibility criteria to claim bonuses and promotions.
Preventing Abuse: The casino strictly forbids bonus or promotion abuse, including activities such as using multiple accounts, collusion, or any fraudulent practices.
These rules are essential to providing a fair, secure, and pleasant gaming environment at William Hill Casino. Players should read and follow these rules to have a positive interaction with the casino.
Step-by-Step Guide to Registering at William Hill Casino
Setting up an account with William Hill Casino is a process that requires attention to detail. Here’s a structured guide on how to register and verify your profile.
Start Registration
Head to the William Hill Casino website and click on the Join button. This action initiates the registration procedure.
Personal Information
A form will appear asking for your personal details. It is important to use your legal name and title for future identity checks.
Contact Details
Enter your date of birth, email, and mobile number in the respective fields. These are essential for securing your account and ensuring you receive important updates.
Address Confirmation
Type in your postcode and use the Find address feature to verify your location, confirming that you’re in a region where William Hill operates within legal parameters.
Login Credentials
Choose a username for your account (your William Hill login) and set a password. Selecting a security question here adds an extra layer of security to your login.
Financial Management
Decide on a deposit limit to maintain a responsible approach to gaming. This can be adjusted daily, weekly, or monthly to suit your financial planning.
Account Confirmation
Double-check all your details for accuracy. Scroll to the Agree and Join button and click it to acknowledge the casino’s terms and commit to your registration.
Post-registration, you’ll likely need to verify your account. You’ll be asked to submit identification documents such as a driving licence or a recent utility bill. The casino’s team will review these documents before you can deposit funds and start playing. Check your email regularly for updates on the verification status of your account.
William Hill Casino Bonuses
Compared to other UK online casinos, William Hill Casino offers UK players a competitive range of bonuses. The casino provides various promotions, including a welcome offer for new members and several options for existing customers, to suit different player preferences.
William Hill Sign Up Offers
If you are new to William Hill, you can benefit from some casino welcome offers that will magnify your gaming. You can find an offer that suits your taste and budget, no matter what kind of slots you prefer. Here are some of the current welcome offers that you can claim:
400% Deposit Bonus Up To £40
William Hill provides a sign up offer, giving a 400% match on the initial deposit, with a limit of £40, specifically for the game Big Bass Bonanza. Newcomers who utilise the promo code BASS40 and fulfil the deposit condition are eligible for this bonus. The bonus is applied directly to Big Bass Bonanza, a slot game ripe with the potential for additional cash prizes and multiplied spins. This 400% deposit bonus serves as an introduction to William Hill’s Vegas section, aiming to give new members a head start on their preferred slots.
Key Terms:
New customers need to sign up, opt in and deposit at least £10 to access the bonus. The bonus peaks at £40 and comes with a 35x wagering requirement to be met on Big Bass Bonanza. This requirement must be satisfied within 24 hours, or the bonus, along with the winnings, will be void. Note that deposits via E Wallets do not qualify for this promotion, which is available only to players in the UK and select jurisdictions.
100 Free Spins on Fishin’ Pots of Gold
William Hill Casino presents a joining offer where new users can claim 100 free spins on Fishin’ Pots of Gold for staking £10 on the game. Valued at £0.10 each, these give players opportunities to win more within the game. The process requires registration with bonus code V10, followed by an opt-in and staking the necessary funds to unlock the bonus.
Key Terms:
William Hill’s 100 Free Spins is available exclusively to new customers, providing free rounds with no wagering requirements on winnings. These are valid for 24 hours from the time of issue, highlighting the necessity for prompt use. Note that deposits via E-Wallets do not qualify, so alternate payment methods must be used.
200 Free Spins on Big William Hill Fortune
At William Hill Casino, new registrants can claim a notable welcome promotion. Specifically, this consists of 200 free spins on the exclusive Big William Hill Fortune slot game. To qualify, one must sign up with the promo code S10 and place a stake of £10 on the designated game. Not only does this bonus provide an opportunity to try one’s luck without additional stakes, but it also features the chance to hit the Big Stack Bonus, which could potentially multiply wins up to 100 times.
Key Terms:
Exclusive to new customers from Ireland with an online account held in Euros (€). William Hill 200 free spins have no wagering requirement, which means you can keep any winnings from the bonus rounds without having to wager them again. They expire 24 hours from issue, so you must use them within that time frame. Deposits via E-Wallets are not eligible.
100% Buy in Bonus + 50 Free Spins
This 100% deposit promotion, targeting new arrivals to the Casino page, involves opting in and fulfilling the Buy-in conditions using the Main Balance. The bonus can reach up to £300, with 50 Free Spins available after the Buy-in Bonus is utilised.
Key Terms:
To claim the buy-in bonus, you must opt-in and wager the bonus amount 40 times. The maximum amount redeemable from spins is £1,000. The bonus remains valid for 7 days.
Stake £10, Get 50 Free Spins on Fishin’ Frenzy Megaways
New customers receive 50 Free Spins on Fishin’ Frenzy Megaways when they opt in and stake £10 on the game. Each spin is worth £0.10, allowing players to win additional spins and jackpots. This offer is available from 08:00:01 (UK time) on Monday, 26th April 2021, until William Hill decides to cancel it. Read more about William Hill’s 50 Free Spins.
5 Free Spins on Selected Games
This promotion gives players 5 free spins on selected games when they opt-in and click on ‘Get free spins’. The free spins are valued at £0.10 each and can be used on any game: Reel King Mega, Dynamite Riches, Piggy Riches Megaways, Vault Cracker, or Rainbow Jackpots. Read more about William Hill’s 5 Free Spins.
William Hill No Deposit Bonus
A no-deposit bonus is an offer that can be claimed without needing a deposit. To claim it, you must simply register and receive a bonus without putting any money at stake. However, William Hill doesn’t offer any no deposit bonuses at the moment. A minimum deposit is required to claim any of the welcome offers mentioned above.
Additional Bonuses for Existing Customers
Bonus Drop
William Hill’s Bonus Drop promotion presents players with a daily chance to win rewards. Each day, participants can play The Bonus Drop game, receiving a free disc to drop in the hopes of landing on a win symbol, which could result in free spins, a free bonus, or a cash prize. The prizes, specific to slot or table games, are random, enhancing players’ daily routine with a touch of anticipation.
Key Terms:
The promotion runs daily and is open to UK and Ireland residents with accounts in GBP or EUR. It’s important to note the one chance per day rule, individual promotional terms, and restrictions based on fairness and play strategy. Unfair practices such as minimal risk wagering or using multiple accounts may result in disqualification and forfeiture of bonuses. Terms apply, including the right to alter or cancel the promotion.
Drops and Wins Tournaments
The Drops and Wins Tournaments have received another boost, offering players the chance to partake in Weekly Tournaments and Daily Drops. In Weekly Tournaments, participants can play selected slots, accumulate points, and climb the leaderboard to win a share of 10,000 cash prizes, reaching up to £25,000. Daily Drops present an opportunity to win one of 1,500 cash prizes, worth up to £2,500, by staking a minimum of £0.50 on specific games. To join, opt in via a promotional game, place a minimum stake, and possibly secure a prize. This promotion runs in three consecutive weeks starting from 16th February to 6th March 2024, available exclusively to players in the UK, Gibraltar, or Jersey with an account in pound sterling. This is part of a Pragmatic Play Network Promotion, meaning winners could emerge from multiple sites.
Bonus Vault
William Hill Casino is running an excellent promotion called the Bonus Vault. It offers players an opportunity to win cash prizes. When a player unlocks the Bonus Vault, he receives an award, and every other active player at the time also receives a cash award. So, by unlocking the Bonus Vault, you benefit. And so do your fellow players.
All you have to do is play your favourite William Hill Vegas slots and games. The Bonus Vault can be unlocked on any slot or game to give players flexibility. If it’s you who opens it, you can secure up to £100. Other players active during this time will receive £1 each.
Engagement: Play your preferred slots and games at William Hill Vegas.
Unlocking: If you open the Bonus Vault, you could get up to £100.
Bonus for Others: When the Bonus Vault is opened, every active player at that time receives £1.
Notifications: Prize details and claim instructions will pop up during gameplay. Click on it to accept your prize, which will be credited to your account.
Promotion Period: The promotion begins at 10:00:01 (UK time) on 8th December 2022 and continues until further notice from William Hill.
Eligibility: The promotion is accessible through the website and app and available to UK, Gibraltar, or Jersey customers.
Strike Gold Offer
William Hill Casino offers the unique Strike Gold promotion exclusively for its players. Strike Gold introduces an interesting twist to your regular gameplay. While playing your favourite slots or table games, you may come across an in-game ‘Strike Gold’ pop-up. This pop-up signifies an instant cash prize.
How to Get Involved:
Place Your Stake: Start by putting a stake on an online slot or table game.
Play: Begin the game as you usually would.
Watch for the Pop-Up: After each spin, if you’ve secured a prize, an animation will materialise, detailing your win.
Claim Your Prize: Click on the animation to confirm the acceptance of your prize, which will be automatically added to your main balance. This prize can be withdrawn as cash or utilised for more gameplay. Importantly, there are no additional wagering requirements attached.
Potential Prizes: Every day, you have the opportunity to win cash prizes ranging from £1 to £1,000. The winners are selected randomly, so everyone has a fair chance of winning.
Eligibility: This offer targets existing clients in the UK, Gibraltar, Jersey, and Northern Ireland, allowing them to gain entry into the promotion by betting from their main account, with no additional cost for each bet placed.
Expert's Rating
Bonuses & Special Offers4.5
William Hill Casino presents a well-designed selection of promotions and bonuses, drawing both newcomers and existing customers. Initial William Hill bonuses provide a solid start for novices, while ongoing offers like Bonus Vault and Strike Gold add interest for regulars. Their clarity in terms and conditions distinguishes them in a competitive field. On a scale of up to 5, I’d give their overall promotional strategy a solid 4.5, reflecting their ability to balance variety and accessibility for their players.
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William Hill Mobile Casino
Many players prefer playing casino games on their mobile devices. William Hill acknowledges this need and has adapted its interface to fit the needs of mobile users. What follows is a look at the mobile usability offered by William Hill, including both the web browser and dedicated mobile apps.
Web Browser
William Hill Casino’s mobile website features a streamlined and responsive interface optimised for mobile devices. Players can easily switch between portrait and landscape mode for added convenience. The mobile casino site boasts fast loading times, so players can jump into their favourite games without waiting. The graphics quality remains superb, providing a visually pleasing gaming session every time.
Mobile Applications
William Hill offers mobile apps for iOS and Android devices for players who prefer a more dedicated mobile gaming solution. These can be downloaded from their respective app stores. Here’s a detailed look at the William Hill Casino app:
Over 400 games, live casino, bingo, jackpots, exclusive offers
Over 400 games, live casino, bingo, jackpots, exclusive offers
The app is designed with user convenience in mind, offering an intuitive interface that makes navigation a breeze. Players can expect fast loading times and crisp graphics designed specifically for mobile devices. The app provides a large selection of games, from slots to table games, live casino and even bingo. Players will face an extra challenge with progressive jackpots and have the chance to win substantial prizes.
The live casino section brings the casino floor to your device, with real dealers and a genuine casino vibe. Games such as roulette, blackjack, and poker are readily available. The bingo section is feature-rich, with different rooms, interactive chat options and compelling mini-games.
Promotions and bonuses are not left behind. Mobile players can claim a welcome bonus on registration and benefit from regular promotions such as free spins and cash back. The loyalty programme rewards consistent play, and the VIP Club offers advanced benefits for dedicated players.
Expert's Rating
Mobile Gaming Experience4.0
The mobile edition of William Hill Casino blends simplicity with brilliance, perfect for on-the-move play. Despite areas needing refinement, especially app functionality and security, its overall ease of use is notable. This mobile gaming app is a prime selection for mobile users, with an intuitive layout, sharp visuals, and a broad game library. Considering all factors, William Hill’s mobile casino receives a rating of 4 out of 5.
Players must deposit money into their account to take advantage of the games, bonuses and promotions available at William Hill Casino. Some deposit methods are available at William Hill Casino to suit your preferences. Below we have outlined these methods along with their respective limits:
PayPal: For fast and easy deposits from your e-wallet account, you can use PayPal. A verified PayPal account that is not funded by a credit card is required. The minimum deposit is £10, and the maximum deposit is £5,500 daily. No fees apply.
Paysafecard: This method facilitates anonymous, prepaid transactions at William Hill Casino through a 16-digit PIN from purchased vouchers. Deposits vary between £5 and £200 per voucher without fees. While broadly accessible, some regions face limitations. Withdrawals via bank transfer start at £25, processing within 3-5 working days.
Skrill: Deposits from your e-wallet account can be made using Skrill. Make sure your Skrill account is not funded using a credit card. To deposit funds, you must transfer a minimum of £10 and a maximum of £80,000 per day. William Hill does not charge any fees for Skrill transactions.
Neteller: Similar to Skrill, Neteller allows deposits from your e-wallet account. A credit card should not fund your Neteller account. The minimum deposit is £10, and the maximum is £25,000 daily. William Hill does not charge any fees for Neteller transactions.
Fast Bank Transfer: Deposit funds from your bank account by providing your bank details and the deposit amount. The minimum deposit is £10, and the maximum is £10,000 per day. There are no fees, but it may take up to 5 working days for the funds to appear in your account.
Apple Pay: Exclusive to UK users, this payment option mandates Apple Pay deposits range from £5 to £99,000. Credit card and money service payments via Apple Pay are not allowed. iOS 13 or later is required, available via the William Hill Casino app, while iOS 12.1 to 12.5.6 users must utilise the browser for transactions.
Expert's Rating
Deposit Methods5.0
William Hill Casino provides a broad selection of deposit methods, accommodating various player needs. The lack of fees for most deposit options is a key benefit. Given the flexibility and user-centric approach to deposit options, the casino deserves a high rating. Overall, it scores 5 out of 5 for its efficient and simple deposit methods.
William Hill Casino provides a range of withdrawal options to suit individual player requirements. From traditional methods like Visa/Mastercard to modern e-wallet solutions like PayPal and Skrill, there’s something for everyone. Each method comes with its own set of specifications concerning withdrawal time, limits, and potential fees. Below is a detailed breakdown of the various withdrawal methods available:
Withdrawal Method
Speed
Min
Max
Commission
Notes
Debit Cards
30 mins to 4 hours for Visa Direct *Other debit cards may take up to 1 to 3 working days
£5
a. Visa, Mastercard, Maestro: £33,00 b. Postepay: £99,000
None
Available for all countries
William Hill CashDirect
Immediate
£10
£9,999
None
Available for: UK (excluding Northern Ireland) and Jersey.
PayPal
Same day
£10
£5,500
None
Available for UK, Ireland, Spain, Italy, Gibraltar, Jersey
Skrill
Same day
£5
£80,000
None
–
Neteller
Same day
£5
£25,000
None
–
Bank Transfer
3-5 days
£25
£100,000
None*
Available for all countries
Truelayer
Immediate
£5
£33,000
None
Available for UK only
* Your bank may charge you for handling the bank transfer.
Expert's Rating
Withdrawal Methods4.5
William Hill Casino offers multiple withdrawal methods, including card options and e-wallets, suitable for many users. Transfer times differ, with some instant and others taking days. Note that most methods are free, but bank charges for transfers might apply. I would put William Hill in the same day payout casinos category because it offers expedient processing for many withdrawal methods. Readers can refer to the William Hill Withdrawal Time article for a more detailed analysis. Based on these factors, I’d rate William Hill’s withdrawal methods and limits a solid 4.5 out of 5.
William Hill Casino prioritises customer support and offers multiple channels for players to receive assistance with any questions or concerns. The customer care staff is available to help with games, account management, bonuses, and any other aspect you may require in the casino. Here’s a detailed look at how customer service operates at William Hill Casino:
Live Chat: For immediate assistance, you can have a live chat with a customer support team member. This efficient and fast option is available 24/7 to registered and unregistered users.
Email: You can email [email protected] or utilise the contact form on the website. For a prompt reply, please include your username or account number. You can usually expect a response within 48 hours.
Phone: UK customers can dial the toll-free number 0800 085 6296 for direct phone support. Phone lines are operational from 9am to 5pm GMT, Monday to Friday. +44-800-520-0752
FAQ Section: If you have common questions or require information on various topics such as account management, deposits and withdrawals, bonuses, promotions, and responsible gambling, you can refer to the FAQ section on the website.
Betting Shop: William Hill operates numeous betting shops across the UK, ideal for those seeking in-person service. Visit any location to place bets or get help from knowledgeable staff. Find the closest shop using the Shop Locator on their website.
Contact Method
Availability
Average Response Time
Live Chat
24/7
Instant
Email
24/7
Within 48 hours
Phone
Mon to Fri, 9 am to 5 pm GMT
Within a few minutes
FAQ Section
24/7
N/A (self-service)
Betting Shop
Varies by shop hours
N/A (in-person support)
Expert's Rating
Customer Care4.8
William Hill provides various customer support methods, notably offering round-the-clock live chat for instant help. Response times are typically reasonable, yet the absence of continual telephone support and direct messaging options are slight drawbacks. I rate William Hill Casino’s customer support services 4.8 out of 5 based on their reliability, responsiveness and effective handling of players’ needs.
William Hill Casino is a premier destination for players, boasting a rich collection of games from industry-leading developers such as Playtech, NetEnt, Microgaming, IGT, and Evolution Gaming. With over 1300 games spanning various categories, players are spoilt for choice.
The casino’s interface is designed for ease of use. Players can swiftly navigate through game categories like Vegas, Live Casino, Casino, Poker, and Bingo using the tabs at the top. Additionally, a search function facilitates quick access to specific games or providers.
Category
Type of Games
Quantity
Most Popular Game
Vegas
Slots
Over 300
Buffalo Blitz
Live Casino
Live Dealer Games
Over 100
Quantum Roulette
Casino
Classic Casino Games
Over 150
Premium European Roulette
Poker
Poker Games
Over 10
Casino Hold’em
Bingo
Bingo Games
Over 20
Bargain Basement
William Hill Slots
Slots remain a favourite for many, and William Hill Casino offers over 500 of them. There’s something for everyone, from classic themes to innovative features like Megaways. Progressive jackpots offer the chance to pick up some serious winnings.
You can find some of the most popular titles below:
One of the drawbacks of William Hill casino is that it does not offer free play games or demo mode for its slots. This means that players have to wager funds to try out the games, which may not suit everyone’s preferences or budgets.
Live Casino Games
William Hill’s live casino offers a range of options to suit everyone’s preferences. There are over 120 live games. These include classic live roulette, live baccarat, live blackjack, live poker, and live game shows.
The most popular games in this section are:
Live Casino Game
Developer
Features
Quantum Roulette
Playtech
Advanced roulette with multipliers
Live Blackjack
Evolution Gaming
Classic blackjack with side bets
Deal or No Deal Live
Evolution Gaming
Based on the TV show
Monopoly Live
Evolution Gaming
Game show with a giant wheel
Live Baccarat
Playtech
Traditional baccarat with options
William Hill Table Games
Classic table games are well-represented, offering players a mix of traditional and modern variations. William Hill boasts roulette and blackjack games of all types. In total, you can find more than 15 popular table games here.
Table Game
Developer
Features
Premium European Roulette
Playtech
Single-zero roulette
Blackjack Switch
Playtech
Switch cards between two hands
Baccarat Squeeze
Playtech
Slow reveal of cards
Craps Live
Evolution Gaming
Live craps with multiple betting options
Sic Bo Deluxe
Playtech
Dice game with random multipliers
William Hill Poker Games
Poker fans can indulge in a variety of games, each offering unique challenges and strategies. William Hill offers a selection of the 10 most prominent poker games.
Poker Game
Developer
Features
Casino Hold’em
Playtech
Play against the dealer
Omaha Hi-Lo
Playtech
Win with the highest or lowest hand
Caribbean Stud Poker
Playtech
Progressive jackpot potential
Three Card Poker
Playtech
Win with a pair or better
Heads Up Hold’em
Playtech
Raise multiple times per hand
William Hill Bingo Games
Bingo lovers can choose from a variety of rooms, themes and jackpots to keep the game fresh every time. There are 18 bingo rooms at William Hill offering some of the most popular titles like Rainbow Riches, Deal or No Deal, and Bargain Basement.
Bingo Game
Developer
Features
Bargain Basement
Virtue Fusion
90-ball bingo with tickets from 1p
Cash Cube Bingo
Virtue Fusion
36-ball bingo with colour-matching cubes
Rainbow Riches Bingo
Virtue Fusion
40-ball bingo with a leprechaun bonus
Age of the Gods Bingo
Virtue Fusion
90-ball bingo with progressive jackpots
Expert's Rating
Variety of Games4.2
William Hill Casino provides a huge variety of games to suit all tastes. The user interface is easy to operate, and the wide selection of games provides excellent browsing and playing time. While there is always room for improvement, William Hill Casino is responsive to its players’ needs, earning a commendable rating of 4.2 out of 5.
William Hill broadens its scope beyond classic games to include a strong sports betting feature. This option appeals to a broad audience, covering interests from football and horse racing to tennis, cricket, and golf. Beyond sports, William Hill even accepts bets on unconventional events such as politics and TV shows.
Various Sports and Events
William Hill provides a comprehensive selection of bets across more than 30 sports, appealing to a broad audience. From football, golf, boxing, greyhounds, horse racing, to tennis, it meets the interests of many. Beyond traditional sporting events, it also offers betting on non-sport events like political elections and entertainment awards, broadening the scope for those interested in exploring beyond the usual sports betting opportunities, making it a go-to for those seeking a varied betting options.
Flexible Betting Options
Punters have the option to place either a single or multiple stake. For those who relish the dynamism of live events, real-time betting is available, allowing bets during the progression of a match. Additionally, a payout feature is provided, enabling bettors to lock in earnings before an event’s completion, potentially increasing the returns from their stakes.
William Hill also offers live streaming for certain events to keep bettors informed and interested. This, combined with real-time scoreboards, guarantees you are always up to date and can make informed betting decisions.
Bet £10 Get £40 Free Bets
If you are a horse racing fan, you will not want to miss this offer from William Hill. When you join as a new customer and place a £10 bet on any sportsbook market (excluding Virtual markets), you will get £40 in free bets to use on any horse racing event. This is a fantastic opportunity to increase your betting balance and benefit from the races.
How to take part:
Register for a William Hill account through the website or app using the promo code Q40;
Once your account is registered, use funds from your main balance to place a bet with a minimum stake of £10 on odds of 1/2 (1.5) or greater;
Free bets will be credited as 4 x £10 amounts once the qualifying bet has settled.
Specific T&C for this promotion
This promotion is for new UK customers only and runs until it is cancelled. The free bets expire in 7 days and are not refundable or withdrawable. You must use the full value of each free bet in one stake. You cannot take part in this promotion if you use certain payment methods or have been banned from our promotions. Other terms and conditions apply.
Expert's Rating
Online Sports Betting4.0
William Hill’s sports betting feature scores a solid 4 out of 5. Its broad selection of sports and events, coupled with flexible stakes and live options, makes it appealing. However, the welcome bonus terms could be clearer. Personally, I find the addition of non-sport bets intriguing and the live streaming invaluable.
Players’ feedback can provide valuable guidance to those looking for their next place to play. William Hill Casino has a long history of success in online gaming. I analysed comments from various reliable review sources to provide an unbiased perspective on what players think of this site.
Trustpilot Reviews
Out of 89 reviews, there’s a balanced mix of feedback, with a slight tilt towards negative comments. Positive remarks frequently highlight rapid payouts and satisfaction with promotions and bonuses. Users appreciated quick resolutions to their queries through social media, suggesting that support via X is outstanding.
Negative reviews focus on issues related to customer service, particularly through live chat, restrictions on promotions, and dissatisfaction with the fairness of games. Some users felt unfairly treated, mentioning blocked accounts and difficulties with withdrawing funds. The absence of responses to these reviews from William Hill suggests a missed opportunity for dialogue and improvement, potentially impacting their reputation negatively.
While William Hill receives commendation for its speedy transactions and social media support, the dissatisfaction stemming from live chat assistance and promotional restrictions cannot be overlooked. A more proactive approach in addressing and responding to user feedback could notably improve perceptions and trust in their service.
LCB Reviews
We have analysed 8 of the latest reviews and comments about William Hill from users in different countries. Out of these, 3 are positive, 3 are neutral, and 2 are negative in nature. The positive feedback praises the casino for its quick withdrawals, generous bonuses, and customer service, especially via Twitter. Neutral reviews appreciate the casino’s offerings but express desires for improvements in bonus availability and live chat responsiveness. Negative feedback focuses on the reduction of bonuses for non-UK customers and limitations in the sports section.
No replies from brand representatives to user reviews are noted, indicating a lack of direct interaction with customers through this feedback channel. This lack of involvement may harm customer loyalty and trust, as public responses to feedback can significantly improve perceptions of customer care and transparency.
William Hill Casino is well-regarded for its services and offerings. However, there is room for improvement in terms of interacting with customer feedback and expanding promotions beyond the UK market. Addressing these concerns could potentially increase user satisfaction and broaden appeal.
Casino Guru Reviews
Users of Casino Guru have given William Hill Casino predominantly positive feedback. They have praised the casino for its efficient customer support, wide range of games and bets, and fast payouts. Many players have also commented on the convenience of fast deposits and the favourable minimum transaction amounts. The casino has also received high praise for its promotional offers.
However, a notable criticism arose regarding the exclusion of a user from promotions without any communication, pointing towards potential issues in how the casino manages customer relations and promotions. Additionally, the difficulty in accessing live chat and phone support, along with restrictions related to countries and currencies, were mentioned as drawbacks.
While the absence of direct replies from brand representatives to user feedback suggests an area for improvement, the overall favourable feedback indicates that William Hill Casino successfully meets the needs of many users, particularly in terms of game selection, financial transactions, and customer service. Addressing the communication and accessibility concerns could further solidify its reputation.
William Hill News
06 March 2024
William Hill owner 888 Holdings has announced a strategic review of its business-to-consumer (B2C) US operations, potentially leading to a sale or “controlled exit” from the market. The decision comes less than three years after 888’s entry into the US market through a partnership with Authentic Brands Group, utilizing the Sports Illustrated (SI) brand. This review follows the termination of the partnership, which will incur a $25 million exit fee and an additional $25 million payment between 2027 and 2029. The move aims to deliver annual cost savings of $6 million to $7 million in 2024 and 2025. CEO Per Widerstrom cited intense competition and substantial investment requirements as factors making it unlikely for 888 to achieve profitability in the US within an accelerated timeframe. The firm’s B2B operations in the US remain unaffected by the review. Further updates on 888’s financial and strategic plans are expected on March 26. For more details, visit The Independent.
17 January 2024
William Hill owner 888 Holdings reported an 8% decrease in total sales for 2023, amounting to £1.71 billion, down from £1.85 billion the previous year. The decline is attributed to the group’s strategic shift away from “dotcom markets” and the implementation of safer gambling measures in the UK, leading to an £80 million reduction in revenues. Additionally, 888 is targeting £30 million in savings by closing its Bulgaria office and making overseas redundancies. Despite a rise in the number of active customers, a reduction in average revenue per customer in the UK and Ireland also contributed to the sales drop. The company plans to invest in AI and automation, focusing on long-term profitability. For further details, visit The Independent.
Final Say
It was rather extraordinary to see William Hill’s transformation into a digital pioneer. Two events showed that they wanted to change with the times. Firstly, the 1998 introduction of Sportsbook into the internet arena. Secondly, in 2000, an offshore phone betting service was established. Besides, their foray into the online casino market served as a testament to their innovative attitude.
As for the game selection, for me, the portfolio from 18 renowned providers is gobsmacking. The collaboration with top game producers shows William Hill’s dedication to excellence.
The necessary security measures, including a licence from the UK Gambling Commission and SSL encryption, are in place.
The bonuses available pleased me. It’s uncommon to find such generous offers these days. There are ongoing spurs to play thanks to lots of bonuses for existing customers, such as the Bonus Vault and Strike Gold offers.
While the customer service is quite fine, the lack of 24/7 phone support is quite an anticlimax. Nonetheless, the email and live chat services guarantee that help is accessible when required. The simplicity of making deposits and withdrawals — with both debit cards and e-wallets — is a predictable benefit. There are two highlights I cannot mention: 1 – most methods have no fees; 2 – fast withdrawal times.
As for the mobile interaction, despite a few niggles on game selection and occasional performance hitches, it is appropriate.
I’ve had a great time playing at William Hill Casino overall. It’s a good combination of old lure and contemporary efficiency. The casino receives 4.4 points for the above-mentioned criteria.
If you’re unable to access a gaming promotion, it’s likely due to cookie settings. To resolve this, attempt the following before re-accessing the offer: utilise an incognito browser mode, activate cookies (follow a detailed guide available), or opt in with a different browser or device. These steps could rectify the issue, allowing successful promotion claims.
What is a promo code and how should I use it?
It is an offer from William Hill allowing new clients to register, make an initial bet, and receive free bets in return. Advertisements will mention a specific promo code needed during account creation. After entering the code and clicking ‘Redeem’, complete the sign-up. Once active, placing a qualifying bet is necessary to obtain your free bet rewards.
Do I need a separate account for the William Hill sportsbook and casino?
Upon registering with William Hill, you are provided with a single account granting access to their betting shop and casino sections. This unified account simplifies the process, allowing users to explore a broad spectrum of gambling activities and casino games without the need for separate logins, thus offering a more integrated and convenient service for those interested in both betting and casino gaming.
Can I play several table games at the same time?
Certainly, it’s possible to participate in multiple table games concurrently, with the ability to access up to four distinct tables simultaneously through the multi-view feature. This option offers a broad spectrum of gaming opportunities, aiming to accommodate a variety of interests and preferences. The design is aimed at providing a fluid and intuitive interface, making it easy for users to navigate between different games effortlessly.
Have you had any prior experience with this casino?
4.9
June 29, 2024
lolabrooks
United Kingdom
Still buzzin with fun from playing the slots..n getting the best out of them compared to any other games. Plus, I'm slowly learning how to bet better. Thanks, WH, for great gaming—I honestly can't complain about a thing!
Like
Great selection of slot games, user-friendly interface, helpful betting tips
4.8
June 21, 2024
Anderson44
United Kingdom
Absolutely decent service and lightning-fast responses! 10/10, no doubt. WH is the only place I bet. Always tell my mates to check it out. Cheers!
1.6
June 20, 2024
Mark07
United Kingdom
I’ve been with William Hill for 7 years, but recently, they started dictating my spending limits without explanation. Customer support is a nightmare—you’re charged £1 a minute to contact them, and they don't even call to provide reasons for changes. After just 2-3 days, I got tired of the poor treatment and lack of transparency.
Dislike
Unexplained spending limits, poor communication
3.3
June 18, 2024
Luisa Ray
United Kingdom
William Hill has a decent variety of games but often loads very slowly, which can be frustrating. Customer service could be more helpful at times. However, they do offer good bonuses for new users.
Like
Good game variety, attractive bonuses for new users
Dislike
Poor customer service, slow loading times
4.3
June 12, 2024
Joe R.
United Kingdom
don't understand bad reviews. i've had a great time with william hill! love the live casino and sports betting. withdrawable cash bonuses, a stable site, and good customer service make it a good choice. same day paypal withdrawals mean i can celebrate wins immediately. excited for the new prepaid debit card connected to my william hill balance for instant access to winnings. thanks, joe
Like
reliable site, good customer service, withdrawable cash bonuses
Dislike
occasional site maintenance, live chat wait times
2.2
June 9, 2024
Jack Ora
United Kingdom
William Hill's slot selection initially seemed promising, but I quickly grew tired after just 2-3 days. The games felt repetitive and lacked the fun I was hoping for. The lack of innovative features left me feeling bored rather than entertained... Jack
Like
Easy to navigate website
Dislike
Repetitive slot games, lack of innovative features, quickly loses appeal
4.9
June 6, 2024
Lisa Woods
United Kingdom
i placed my first bet and won. they paid me to my bank very easily. they also gave me my free bonus bets without problems. i have since used their site a few times without issues. much better than other casinos that did not pay for the free bets.
Like
easy and quick payouts, free bonus bets provided without hassle, reliable, user-friendly site
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United Kingdom 
