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Despite starting out as a Nordic bookmaker, Unibet has been a sports betting powerhouse in the UK gambling market for years before it expanded into a full-scale casino. While the sportsbook remains their biggest draw, the casino is far from undercooked. With thousands of games, exclusive promotions, and separate sections for bingo and poker, there’s plenty to unpack. In this Unibet review, we’ll discuss a bunch about the games, bonuses, payment methods, support, and overall performance to see if it’s worth a player’s time.
Unibet Casino has been in the online gambling market since 1997. It was run by Platinum Gaming Limited, a part of Kindred Group, known as Unibet Group PLC before their rebrand in 2016. Besides Unibet, the company owns several gambling websites, including 32Red, and Bingo.com, and serves over 30 million customers worldwide, not too shabby.
Unibet launched its first website in 1999, and by 2004, it had expanded to 12 languages with over 300,000 registered players. As the company grew, it branched out from its sports-only approach and added poker, bingo, and a full-fledged casino sector. This made Unibet one of the biggest names in European gambling.
Over the years, Unibet has acquired brands like Betchoice in Australia and Stan James Online, strengthening its presence in different markets. In 2019, Kindred Group brought the Unibet brand to Pennsylvania, USA, marking its expansion into North America.
Unibet has also built strong partnerships through sponsorships, supporting clubs like Middlesbrough FC, Rangers FC, AFC Ajax, Club Brugge, and the Sydney Roosters. It has even partnered with five-time world chess champion Magnus Carlsen. The brand has been recognised in the industry with awards, including Best Sports Betting Operator (2006, 2008, 2009), Live Betting Operator of the Year (2009), Sportsbook Operator of the Year (2014), and Best Poker Marketing Campaign (2014).
The casino has never been blacklisted, still, in 2023 UKGC fined Platinum Gaming £2.93 million for failing to meet anti-money laundering and responsible gambling standards. This didn’t lead to anything major and they had fixed the necessary measures soon after getting the penalty.
Parent Company Name | LC International Limited |
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Website | unibet.co.uk |
Head Office | Suite 6, Atlantic Suites, Gibraltar |
About the Company Behind Unibet
It honestly isn’t surprising that Unibet has so much background, after all, they are one of the biggest players in the UK e-gaming market.
The website’s interface has a nice green and white colour scheme, we liked it even though we normally prefer darker themes. At the top, there are small text links for the Unibet Community, Help, About Us, Responsible Gambling, and language settings. The site supports a good number of languages, which is useful for players who prefer a non-English interface. Below that, a quick access bar keeps the deposit button and balance display within reach. Our only complaint here is that the banners at the top of each page are too big, you have to scroll quite far to start seeing games.
The main navigation bar separates the gambling sections into Sports, Racing, Casino, Live Casino, Bingo, and Poker, with a secondary menu appearing when switching sections. The website loads quickly, though the large banner ads at the top push the game selection further down the page, requiring extra scrolling.
There are no sidebars, which feels odd given how much content is packed into horizontal menus. The desktop version can feel crowded, though game load times are fast, and navigation is intuitive once familiar.
Navigation Bars | The main sections are split into Sports, Racing, Casino, Live Casino, Bingo, and Poker. The secondary bar appears based on selection. |
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Game Filtering | Filters are available for features, pay lines, and themes. No direct provider filter, despite listing them separately. |
Search Function | Search by game name or provider. Works well but lacks advanced sorting. |
Game Thumbnails | Display provider name, volatility, and win lines when hovered over. |
Page Load Speed | Fast and responsive. Some large banners slow down access to games. |
Additional Info | Short FAQ and detailed guide below game selection. Footer contains all essential links. |
Key Features of Unibet
I had no issues with account creation, everything was done within two windows. I didn’t have to create a username, you use your email address to log in. Everything went by fast, it took me less than 2 minutes to complete.
Jordan Conroy Editor
#Ad, 18+, GambleAware.org | New Customers only. Minimum Deposit £10 and Get £40 in Casino Bonus Funds. Debit... card only. Up to 50x wagering, game contributions vary, max. stake applies, new customers must opt in and claim offer within 24 hours and use within 30 days. Full Bonus T&C
Unibet’s desktop version is rather well-designed and works well across different devices. The site promotes its three dedicated mobile apps: one for casino games, one for sports betting, and one for poker. These apps are easy to find, with a shortcut link in the main navigation bar. The Unibet casino app is available for both Android and iOS, with positive user ratings (4.2 on Android and 4.1 on iOS). It’s lightweight at 24.61MB, a plus for those with limited storage.
App downloaded fast for me, took just 20 seconds, installation included. I had to enable Geolocation to use the app – this is the first one I’ve found that explains why (to guarantee you’re playing from a legally allowed location). After that, it took me right to the home screen, and before I even logged in, good opportunity to browse. Unfortunately, my Google-generated password wasn’t detected when opening the app, making me search for it manually in the password manager. Once I logged in, I set-up a biometric login straight away.
The layout on the app is different from the website, since I tested the casino app, it was focused solely on the casino. Everything is clearly laid out, primary categories are found at the bottom of the screen and sub-categories at the top. Also easy to access deposits. Games loaded fast too, no lag on my end.
Jordan Conroy Editor
Unibet’s sportsbook is just as much a focus as its casino, if not more given the name and its image. The site has been a major player in online sports betting for over 25 years after all. The range of betting markets is massive here: you have football, basketball, and tennis as well as smaller markets like darts, snooker, and cycling. Racing, in particular, gets a lot of attention, with dedicated sections and extra bet types.
The selection of bets is impressive, here are just some of the options:
Odds are competitive, with some markets offering payout percentages as high as 97%. Live betting is a major focus, with real-time odds available for most major sports. Visually, the interface can feel a bit packed, but that’s mostly because of how much is available, you can easily switch markets via the sidebar for one, yes sportsbook actually has those. The search bar makes it easy to find leagues, teams, and players without scrolling through endless menus.
Live streaming is another highlight. Many major leagues, including the Bundesliga, FA Cup, and NBA, are available, alongside horse racing, greyhounds, and tennis. As long as there’s a positive balance in the account, players can watch streams directly on the site.
Promotion-wise, the sportsbook is not as stacked as the casino, you mainly have bet boosts here. Free bets and sports leaderboards do appear, often tied to major sporting events, but they aren’t consistently available.
New players who bet at least £10 on sports with odds of 2.0 or greater receive £40 in bonuses. This includes two £10 free bets: one for Bet Builder and one for Accumulators, plus a £20 Unibet casino bonus. No need to enter a promo code here. While the sports-free bets are basically free, the bonus comes with a 50x wagering, so this one may be difficult to cash out.
Horse racing bettors get a different new customer offer. Place a £20 bet at minimum odds of 1.4 unlocks two £10 free bets for horse racing. The only downside is that boosted odds bets don’t count, so those looking for better prices won’t be able to trigger this Unibet Casino offer.
This daily promotion boosts the winnings on racing accumulators. The boost scales up based on the number of legs in the bet: three legs get a 10% boost, four legs get 15%, and the maximum 40% boost applies to seven or more legs.
Uniboost works similarly but applies to a single horse rather than an accumulator. You are given three Uniboost tokens daily, and you can use them to boost the odds of any horse of choice.
Unibet’s name carries weight, especially in the UK, and that’s not just because of its sportsbook, which is great by all means. The casino has built up a strong following too, though it has its ups and downs.
The first thing we noticed was how much effort went into navigation, there are so many filters here, and with over 3,800 games, that matters. The slots hold up well, and the live dealer section feels packed. That said, we couldn’t ignore the fact that only 24 regular table games are included. A casino of this size should do better.
Bonus-wise, the 50x wagering is steep, and while deals exist, they’re mostly geared towards slots, even sports don’t get as many. We were delighted to see that Unibet allows £5 min. deposits and withdrawals, but sadly, the variety of options is just non-existent here. Still, if you’re already here for the sportsbook, you might stick around for the casino. Even with all its sour sides, it got a massive following and industry acknowledgement for a reason.
After checking out all the key areas, here’s what stood out – both good and bad.
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