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Lucky Cow Bingo is a member of the Jumpman Gaming network, which operates hundreds of white-label sites in the UK. Unlike many rival operators, Lucky Cow Bingo does not offer standard deposit match bonuses; it specialises in themed Mega Reel promotions, which is a gamified approach that can be controversial. Lucky Cow Bingo reviews on Trustpilot have a score of 1.6, indicating that while some players appreciate the format, others remain unconvinced. Our Gamblizard team examined this model closely to identify its benefits to players and areas where it falls short.
The benefits and weaknesses of Lucky Cow Bingo are explained in the next section of this review.
Lucky Cow Bingo is part of a huge umbrella of UK bingo. If you’re wondering who owns Lucky Cow Bingo, it is owned by Jumpman Gaming Limited, which has built several white-label brands featuring similar games, reward systems, and bonuses. Lucky Cow Bingo launched in 2015, which puts it in a unique position; it isn’t a brand-new site, nor is it terribly old, but it has been here long enough to lay a solid foundation.
| Parent Company | Jumpman Gaming Limited |
|---|---|
| Website | https://www.luckycowbingo.com/ |
| Head Office Address | Level 5, Quantum House, 75 Abate Rigord Street, Ta’ Xbiex, Malta |
| CEO | Ben Starr |
| Company Size | 50–200 employees |
Company Information
In recent years, Lucky Cow Bingo received no notable industry awards from EGR, SBC, or WhichBingo. BingoScanner named it “Best Jumpman Gaming Bingo Site” in 2018, although it is worth noting that this is from a third-party affiliate site, rather than an industry award body.
Its marketing is entirely internal, constructed around animations and themes, and it does not have any named public partnerships or branding with sports personalities or television personalities.
In 2022, Jumpman Gaming Limited was fined £500,000 by the regulator for failing to meet anti-money laundering and player protection requirements across its brands. Although this fine was not explicitly related to Lucky Cow Bingo, it suggests issues within the group that may have impacted this site’s operation with respect to specific controls.
In 2023, a separate ASA complaint was lodged regarding a Lucky Cow Bingo advertisement featuring a dancing cow, which claimed it may have a particular appeal to minors. ASA chose not to uphold the complaint and allowed Lucky Cow Bingo to keep the commercial unchanged.
Next, we discuss the site’s licence and regulatory compliance in more detail.
Lucky Cow Bingo offers a variety of slot games, a nice Slingo section, and bingo, although the latter is presented in a smaller portion. Their service falls short of meeting the needs of players seeking fast, low-cost withdrawals or a wide range of live casino options. It suits casual slot players who are interested in variety, with quick verification and dual licensing for added security. Our overall score for Lucky Cow Bingo is 3.3 out of 5.
Here are the general pros and cons we found:
1 Deal available in United Kingdom
Bonus type: Free Spins, Welcome Bonus
Min Deposit: £10
Wagering: 65x
Bonus type: Welcome Bonus
Min Deposit: £10
Wagering: 40x
Bonus type: Free Spins, No Wagering, Welcome Bonus
Min Deposit: £20
Wagering: 50x GB, 0x FS
Bonus type: No Deposit, Free Spins, No Wagering, Welcome Bonus, Existing Players, No Card Details, No ID Verification, Daily Bonus
Min Deposit: No Deposit
Wagering: No Wager
Bonus type: No Deposit, Free Spins, No Wagering, Free Play, Sign Up, Free Money, Existing Players, Email Verification, Daily Bonus
Min Deposit: No Deposit
Wagering: No Wager
Dominic17
United Kingdom
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