While attracting new members is often the number one priority for online bookmakers, retaining them and building a loyal customer base is more complicated. Flashy neon signs and generous welcome bonuses aren’t enough. That’s where betting offers for existing customers enter the scene.
Free bets are among the most favoured promotions in dozens of the UK’s top-rated online bookmakers. Although often promoted as sign-up bonuses, free bets are becoming increasingly popular among long-term members. Such offers give punters more betting opportunities without requiring them to break the bank.
Check out the list of our top betting offers for existing customers for 2024 and read on to learn about this unique bonus type.
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How We Find and Rank the Best Existing Customer Betting Offers
When looking for the best free bet for existing customers or any other sports promotion, it would be a mistake to consider only one factor. Each offer comes with a list of stipulations you should be aware of before committing and adding the bonus to your account.
Luckily, we’re here to take the load off your back and explain how we choose top-rated free bet codes for existing customers. All offers featured on this page come from highly reputable and licensed operators. On top of that, our expert team examines the following aspects:
Free bet amount — Not all free bets have the same value. While free bets without deposit are usually reserved for new members, ongoing offers can go as low as £1. However, in most cases, you’ll find free bet existing customers deals worth between £5 and £20. We ensure you get the best value for money at top-performing UK bookies.
Qualifying requirements — Despite being called a free bet, this offer has specific stipulations you should respect. Typically, the bonus will require you to make a qualifying bet at particular odds. After the wager goes through, you’ll be able to claim the promotion and use it as you wish.
Eligible markets — Certain bonuses apply only to particular sports and markets. In most cases, this deal is available in football and horse racing and less in niche sports. Ensure the offer covers your preferred sports and markets.
Validity period — It’s essential to have enough time to use your bonus and make the right call. For instance, offers with a 24-hour expiration don’t always set you up for success. That’s why we ensure most free bets for existing customers featured on Gamblizard have more extended validity periods, preferably up to three or even seven days.
Wagering requirements — Free bet bonuses shouldn’t have wagering requirements. Most online bookies don’t impose additional rollover requirements on this bonus type.
Frequency — Some online bookmakers feature free bets as a one-time offer. However, since we’re talking about free bets for existing customers, they are often present as daily or weekly deals, meaning you can claim them multiple times.
Free Bets for Existing Customers Explained
Simply put, free bets are sports betting offers given to punters to entice them into registering or encourage their loyalty. Besides being one of the most popular betting sign up offers, free bets are common among recurring promotions, boosting the overall experience and creating additional wagering opportunities.
Their growing popularity centres around punters not necessarily risking their own money but can still scoop up a neat payout. Top-rated UK online bookies feature various free bet types, including risk-free bets, money-back deals, and several others — we’ll cover them in this guide.
However, one question remains — are free bets truly free? A free bet means placing a wager while the bookie covers the stake. Although you won’t have to break the bank to participate, you’ll have to qualify for the bonus. Placing wagers on specific sports or markets at predetermined odds is a common requirement in existing customer free bets. We’ll discuss the essential bonus terms and conditions you’ll likely encounter.
How Do Free Bets Existing Customers Work
As mentioned, the bonus lets you wager on specific sports, tournaments, or races without investing your own money. However, the details vary between bookmakers. The free bets existing customers can come in the form of money you can wager on an event, or you could receive the stake back if the wager doesn’t go in your favour. The latter is also known as the risk-free bet.
Despite not using your own money, you’ll likely need funds in your account to be able to activate one of the most popular betting offers for existing customers. The free bets without deposit are scarce and often low in value.
Here’s an example of a bet to help you understand how it works. Let’s say you place a £10 free bet on a 2/1 selection. If you win, you get £20, not £30 — the bookie keeps the stake.
Types of Existing Customers Offers Betting
The range of free bet existing customers offers is impressive. Each bookmaker creates an appealing yet rewarding promotional lineup that often includes one of the categories described below. While their differences might not seem huge, it’s crucial to understand how each works. Let’s dive in:
Stake-not-returned (SNR) — This is one of the most straightforward and common variants found at many UK online bookies. The premise is simple — you claim the promotion and place a bet on a particular selection. If it wins, you get the winnings minus the stake covered by the bookie.
Bet and get — Most online bookmakers use “Bet and Get” deals as betting sign up offers. Similarly to a deposit bonus in UK casinos, this offer requires you to top up your account, place a qualifying wager, and get free bets in return.
Risk-free — With risk-free bets, you’ll have to use your own money to place an initial wager. If you win, you’ll get paid as usual, but you’ll receive the stake back as a free bet if your wager loses.
Money-back — These offers are similar to risk-free bets, but you receive the money back in this case if a specific scenario occurs. These promotions are common in horse racing or football. For instance, you may get your money back if your pick is beaten by a length or finishes second.
Free bet club — A growing number of online bookies in the United Kingdom offer a free bet club as a place to claim these bonuses regularly. Some operators might require punters to place several qualifying wagers, while others let the customers activate the offers without extensive requirements.
UK Bookies With the Best Existing Customer Offers Betting
Here’s a rundown of the best existing customer free bets available at top-rated online bookies in the UK:
Betfred — Despite being one of the oldest bookmakers in the UK, Betfred continually upgrades its offer and creates an enviable collection of promotions, especially in the online landscape. Currently, punters can benefit from a £10 free bet if their pick in specific horse races finishes second. The offer is valid for seven days and applies only to singles and win-each-way bets.
QuinnBet — Launched in 2018, QuinnBet is an all-encompassing gambling hub with an impressive sports betting offer. Existing customers will unlock a full range of deals on horse racing, football, tennis, golf, and even greyhound racing. Football enthusiasts can get a free bet of up to £10 if the match ends in a 0–0 draw.
SpreadEx — SpreadEx Sports is a unique online bookie that merges spread and fixed odds betting into one fully-equipped betting platform. Currently, customers can benefit from the 1st goalscorer free bet deal. If the fixed odds 1st goalscorer scores last and not first, punters can collect up to £25 in free bets.
Unibet — Unibet is a household name in the United Kingdom sports betting scene. The seasoned bookie showers its customers with unique betting offers and rewarding promotions. Punters can take advantage of a £20 free bet on select races. Place a single wager; if your horse comes in second, you’ll get up to £20.
NetBet — NetBet is a highly reputable and secure online bookie with two decades of hands-on experience. Football enthusiasts are privy to a fantastic collection of betting markets, superb odds, and bonuses. The £5 weekly deal lets punters place £10 Acca wagers on football events. The qualifying bet must include at least four selections at odds 1/2 or higher.
FansBet — UK punters that regularly bet with FansBet are eligible for several daily free bets for existing customers. On Tuesdays, punters can get a free bet up to £5; on Wednesdays, they can collect a £10 risk-free token with real cash. Those using mobile devices can reap the benefits of Sunday’s £20 free bet bonus.
How to Claim Free Bets Existing Customers Offers
Choosing the right offer is the most complex part. Before adding it to your betting profile, you should always check the fine print and understand how the promotion works. However, it is easy to claim it in several simple steps after finding it. Here’s a short guide on activating a free bet bonus for existing customers:
Access the account with your login credentials.
Load the Promotions section and find the bonus.
Use a special promo code, if necessary.
Read the offer’s terms and conditions and ensure you can complete them.
Place a qualifying bet while respecting all other stipulations.
Collect the free bet and use it once you’re ready. Pay attention to the validity period — don’t let the offer expire.
Essential Terms and Conditions for Free Bets for Existing Customers
By now, every bonus comes with strings attached, whether we’re talking about free casino bets, deposit offers, or matched betting existing customer offers. Reputable bookmakers go easy on their customers and include easy-to-meet T&Cs, while others introduce various elements that make the terms nearly impossible to fulfil.
That’s why you should always keep your eyes open and check the fine print before choosing any bonus. Here’s a list of the most common terms and conditions:
Stake limit — You’ll have to place a qualifying wager while respecting the minimum stake. Typically, the amount ranges between £5 and £20, and you won’t be able to get the bonus if you wager any less.
Minimum odds — The bookmaker will specify the odds you’ll have to use when qualifying for the existing customer free bets. Going below the limit will mean you don’t get your free bet.
Eligible markets — Certain deals apply only to specific events or sports. In most cases, you’ll be able to wager on football and horse racing, but it’s up to the bookmaker to decide whether a particular bet type is accepted. For instance, some offers only apply to in-play wagers, not pre-match.
Maximum winnings — Each free bet bonus has a maximum value, and you won’t obtain anything more than the predetermined amount, even if you placed a higher wager.
Validity period — Free bets are typically valid for three to seven days, while some bookies impose a short, 24-hour validity period on special offers. Double-check the information before adding the bonus to your account — otherwise, you’ll miss out on a fun and rewarding promotion.
Wagering Requirements for Betting Offers for Existing Customers
While online casino bonuses or sports betting deposit match deals have higher wagering requirements, free bets are usually exempt from this bonus stipulation. You’ll rarely find an online bookie that imposes wagering requirements on free bets because the punters don’t receive the stake back, just the winnings.
By following strict bonus terms and placing qualifying bets, you’re already wagering the bonus once, so there’s no need to do it all over again. If you want a wager-free bonus and a high-quality betting experience, stick to our recommendations and enjoy.
Conclusion
Our Gamblizard expert team has done a fantastic job lining up the top-rated bookies with existing customer free bets. The hand-picked operators carry impressive betting offers, highly competitive odds, and unparalleled promotions for their most loyal members.
If you’re ready to reap the benefits from these unique offers, scroll up to the top, pick your favourite online bookie, and kick off the adventure.
Former NetEnt developer with MSc in Casino Game Development from the London School of Economics and an article featured in The Times of Malta. Jamie dissects each game & casino, so you can read reviews that blend passion and insight. You’ll never meet a person who knows more about game mechanics than him.
FAQ
How to find the best free bet for existing customers offer?
Online bookies in the United Kingdom offer various free bet deals. However, you should pay attention to several aspects when choosing the bonus. While the value is important, it’s not always the deciding factor. Check the offer’s terms and conditions, including the expiration date and qualifying and wagering requirements.
Do all UK bookies offer free bets for existing customers?
Regrettably, not every UK bookmaker features a free bet deal. However, given the offer’s popularity, many operators have added free bets for existing customers to their roster.
How long does my free bet offer stay active?
The existing customer free bet is typically valid for seven days from the date of issue. However, certain bookmakers impose shorter validity periods, so check the fine print before claiming the bonus.
