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Bally, a UK-based casino, was released only recently, and just like its sister sites, it adopts a pretty austere approach. There’s nothing too flashy here at first sight – just a clean site aimed at gamblers who want to play some games and maybe even bet on some sports on the side. But can the brand really offer something more? In this Bally casino review, we’ll cover the core Bally’s aspects, from security to promotion to help you decide whether to give Bally a chance.
Gamesys Operations Limited added Bally, an online casino, to its portfolio in 2023, and it sits nicely next to its other gambling websites – Virgin Games and Jackpotjoy.
Parent Company Name | Gamesys Operations Limited |
---|---|
Website | ballycasino.co.uk |
Head Office | Suite 2, Floor 4, Waterport Place, Gibraltar |
CEO | Lee Fenton |
Company size/Employees | 1,001–-5,000 |
About the Company Behind Bally
Bally does have a concerning background, as in 2022 the UK Gambling Commission fined Gamesys £6,071,292 for breaching compliance rules. The breach concerned anti-money laundering measures and customer interaction practices. While Gamesys took steps to fix these issues, you might want to keep them in mind when considering giving the brand a try.
The first thing about Bally Casino that everyone will notice is its almost spartan red-and-white look. The site leaves a lot of empty white space along the edges – the reason for which the middle section appears squeezed.
While such a layout might seem clean at first glance, in my opinion, it creates an unfinished feel to the overall design. The main menu bar contains typical sections – games, promotions, and account stuff, but clicking any of these takes you to completely separate pages that load with noticeable delays. I also really don’t like the design of these buttons; they look way too large and waste space.
Jordan Conroy Editor
Each game thumbnail includes a small “i’ button that brings up useful information about rules and the RTP percentages – something we particularly liked about the layout. It helps to pick new games to try. But there’s a big miss in the search system: looking for games takes more clicks than it should. There’s no way to filter games by provider, and you will rarely find provider information in the ‘About game’ section, too. Quite a shame they dropped the ball on that.
The left side of the screen hides a slide-out menu with account settings, betting limits, help sections, and terms and conditions. Banking-related sections immediately pop up in the menu when you need them, which is also good.
Game thumbnails themselves look good and represent the titles clearly. The problem comes when trying to browse through them. Instead of showing everything in one long scroll, each game category sits on its own separate page. If you want to check different types of games at once, you’ll need to load new pages over and over, with each click adding more waiting time. And it truly can get annoying. So, all in all, they’ve built something that works, but the site needs more meat to it to compete with today’s more advanced casino websites.
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Slot machines make up most of Bally’s game library with 1,130 titles. The collection covers classic themes, movie tie-ins, and slots with megaways mechanics. You can also find some jackpot games sprinkled here and there despite them having their own section.
Slot Games at Bally Casino
Testing several popular slots showed mixed results. Beetlejuice Megaways caught my attention with its movie connection and cascading reel setup. Over 30 spins at £0.20 each, I ended down £0.52 – not terrible for half an hour of play. I decided to play Secrets of the Phoenix next, one of Bally’’s own creations. While the graphics looked good with detailed bird animations, five spins cost me £1.45. My luck turned with Gum Bubbles, a newer addition to the site. Ten rounds here paid out £30.02 thanks to several bonus features hitting at the right time. Finally, I tried Phoenix Megaways, which is known for its free spins bonus. While the theme felt a bit too similar to the regular Phoenix slot, I liked the fast-paced rounds and managed to win £2.45 over 30 spins.
Jordan Conroy Editor
The table game section at Bally needs work. It offers just 36 titles split between blackjack and roulette. Most online casinos we’ve tried offer at least double this number, so we really would like to see more of those games here.
Game | Developer | RTP | Release Date |
---|---|---|---|
20p Roulette | Inspired Gaming | 97.30% | 2015 |
100/1 Roulette | Inspired Gaming | 96.19% | – |
Phoenix Blackjack | Roxor Gaming | – | 2020 |
Table Games at Bally Casino
Single Deck Blackjack drew me in with its 99.87% RTP rate, but slow card animations made each hand drag on longer than necessary. Ten rounds at £1 per hand left me down £3. Phoenix Blackjack moved quicker and added a progressive jackpot that could pay five figures. Seven hands at £2 each resulted in a £10 loss, though watching the jackpot climb added some fun to regular blackjack play.
Jordan Conroy Editor
Bally hosts 62 live dealer games – blackjack, roulette, poker, and game shows – which is a decent amount. There are plenty of low-limit games, which means they are accessible to players with small budgets. You primarily see games from Evolution here, with some Bally exclusives.
Game | Developer | RTP | Release Date |
---|---|---|---|
Video Poker | Evolution | 99.54% | 2023 |
Lightning Roulette | Evolution | 97.30% | 2018 |
Crazy Time | Roxor Gaming | 95.50% | 2020 |
Live Games at Bally Casino
My first stop at Bally Casino Live Roulette didn’t go well, as the video stream froze during a £0.80 spin, leaving me unable to see where the ball landed. The money disappeared from my balance anyway. Casino Hold’’em ran better but moved at a glacial pace, with long pauses between betting rounds. Played five hands at £0.50 each ended in a £2.50 loss.
Jordan Conroy Editor
Bally also has a separate poker client that feels entirely different from their general lineup. The downside is that you cannot access it on the website – you need to download a poker client. The software hosts both tournaments and cash games throughout the day, with buy-ins from £1 to £100. Daily tournaments run every hour, while bigger guaranteed prize pools happen on weekends.
I tested several Texas Hold’em cash tables at the £0.10/£0.20 level. The basic betting interface works, but lacks common features, such as a bet slider – you’ll type every amount manually. Over ten hands, I dropped £5 playing minimum stakes. More serious players should note that cash games cap buy-ins below 100 big blinds, limiting deeper stack play that many poker regulars prefer.
Jordan Conroy Editor
Here at Bally twenty-four bingo rooms run games around the clock. Buy-ins start tiny at 1p and climb to £5 for bigger prize pools. The rooms are split between 75-ball and 90-ball formats, with slingo games mixed in. Each room shows the current player count and the start time of the next game, so you can easily see which games are currently hot. For now, it’s The Special Bingo Cloud, Session Bingo and Superlinks.
At 10p per ticket in The Suite Bingo you can buy up to 96 cards per game. The interface automatically sorts your cards by closest to winning, which helps track multiple tickets. One session of buying maximum cards cost me £1.20. Lucky Larry’s Lobster Mania Slingo seemed like a break from traditional bingo at 20p per round, so I decided to give it a try. The repetitive seaside music got old fast, but ten rounds only set me back £1 total.
Jordan Conroy Editor
The lottery category, which mainly consists of scratch cards, is the smallest one by far, consisting of only 8 games. This is very little, but players who don’t mind playing the same games over and over can expect stakes that run from 5p to £10 per play. On top of that, there are daily jackpots, too. They add bigger win potential but reset to base amounts each morning. So, it is best to keep an eye on these while being realistic about your win chances.
The animation quality of the games varies, but it’s quite obvious that newer games look sharp while older ones show their age. The games themselves are some of the most popular scratchers out there, so even if visuals are subpar, overall quality certainly isn’t.
Bally game library itself contains plenty of titles worth playing – we found numerous products from major studios and several interesting exclusives. However, the casino makes getting to these games harder than necessary. No provider filters mean you’ll have to look up your preferred providers manually. Limited sorting options force extra scrolling. Plus slow page loads interrupt the browsing flow. Everything around games lags behind when compared to other contemporary casinos.
Bally has prepared mobile apps for iOS and Android (taking just 9MB of storage each) and a mobile browser version of its casino, which are quite equal in quality. Design-wise, everything is pretty similar to the desktop. The screen has lots of empty white space that makes the content look too spread out. A time and profit tracker keeps popping up in random spots. We struggled to move it around with the touch controls, but it’s possible to move it elsewhere. At least the menus make finding games and bonuses simple enough.
The app makes up for its flaws in speed; all games start up immediately. The games we tested had no freezing or crashes. This is a welcome change from the desktop version. You’ll find almost every game from the main website here, too, though some older ones didn’t make the cut to mobile.
Promotions match what you see on the main Bally site, but sadly, there are no exclusive deals for downloading the app.
Bally Mobile Apps
Besides its casino games, Bally runs a full sportsbook. Football leads the betting menu, followed by tennis and basketball, plus a mix of smaller sports markets. The sportsbook also comes with its own bonuses separate from the casino offers.
Starting with basic single bets for one match prediction, the options grow more complex:
At the top, buttons take you straight to live games, upcoming matches, your active bets, and current promos. The left side lists all available sports, and the middle shows the actual betting markets. This setup puts everything right where you’d expect, but it does feel a bit plain compared to other betting sites.
There are no deep stats either, nor are there moving pitch diagrams that show where the ball is. Live betting keeps running without these extras, but you just can’t follow games from their website’s player.
The actual bet placement works without an issue. Markets appear as soon as you click them, and during live games, the odds keep changing to match what’s happening on the field. Everything stays organised on the screen, though you might miss having more information about the games themselves.
After really digging into what Bally Casino offers, we’ve got mixed feelings. Sure, they do some good things – those clear RTP displays were nice and not paying extra fees on transactions saved us some cash. But those missing pieces really add up. No PayPal, that clunky website that belongs in 2010, and barely any ongoing bonuses. If you just want somewhere to play games and maybe bet on sports without thinking too hard about it, you’ll probably be fine here. But anyone who plays regularly will notice all the little things that need fixing. We’re giving them 3.2 out of 5 stars because the basics work, but they’ve got a lot of catching up to do if they want to hang with the big dogs in UK gambling.
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