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Ladbrokes Casino Welcome Bonus
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Ladbrokes is a name that almost every UK bettor has come across, thanks to its prominent presence both online and through its massive network of betting shops. Originally established as a sportsbook, Ladbrokes has expanded to offer casino games, poker, and bingo, making it a promising choice for gamblers looking for a bit of everything. With its bold branding and a simple, user-friendly site layout, it appeals to several groups of gamblers all at once. Their online casino branch looks promising, and in this Ladbrokes Casino review, we will find out if that's really the case. Read on to discover the pros/cons of the casino, its offerings, and everything in between for UK players if you are considering signing up.
You can find Ladbrokes’ pros and cons at the end of this review.
The Ladbrokes brand was created in 1886 as a modest horse racing bookmaker in the UK when Messrs Schwind and Pennington set up as commission agents for horses trained at Ladbroke Hall in Warwickshire – yes, they are more than a decade deep in this business. But it got its name ‘Ladbrokes’ in 1902 when Arthur Bendir joined the team, in fact, the Ladbrokes name was inspired by his first visit to the Ladbroke Hall in London.
Back in 2000, the casino took their first shot at online betting, fast-forward to today, now it’s become something bigger being operated by LC International Limited, part of Entain Operations Limited group. You may have run into some websites from them, like Coral, Bwin, and Foxy Bingo, which all have their target audience.
The site’s changed quite a bit since then, adding more features and offerings as time went on. Now, players can play casino games, poker, bingo, and sports betting all in one place. But here’s what makes them special – they’ve kept their staple betting shops too, hundreds of them actually, all over the UK, Ireland, and even Belgium.
If anyone’s tried Ladbrokes, they’ll spot the LC brand resemblance straight away – the same sort of layout, banking setup, and support options. Some players will be happy to know what they’re getting across different sites, while others will be disappointed it’s a bit samey. Still, Ladbrokes does its own thing by having both casino games and sports betting alongside a bingo section. However, it doesn’t focus on the latter as much as some of its sister sites. This isn’t really an issue as each of the LC casinos tends to aim for a certain kind of audience, all have their own niche.
As good as things are overall for Ladbrokes, things got a bit rocky for their parent company in 2022, when they copped a £14 million fine from the UK Gambling Commission. The reason for that was their failure to put enough measures to stop money laundering and protect vulnerable players between 2019 and 2020. Since sorting that out, though, they’ve kept their streak clean.
Ladbrokes has kept one foot in its betting shop roots while stepping into the online sector. For British players especially, there’s something comforting about betting with a name that’s been around for more than a decade. Just keep in mind they look and feel a lot like their sister sites, plus there are other things to consider. As to which, we will discuss them as we proceed with the review.
| Parent Company Name | LC International Limited |
|---|---|
| Website | ladbrokes.com |
| Head Office | Suite 6, Atlantic Suites, Gibraltar |
About the Company Behind Ladbrokes
The regulations at Ladbrokes are pretty thorough. They’ve got licenses from both the UK Gambling Commission (account 54743) and Gibraltar’s government (licenses 010, 012). This means they can run quite a bit – remote betting, bingo, casino games, real event betting, virtual stuff, and pool betting.
The Ladbroke’s responsible gambling section starts off with this helpful video that breaks down all the tools gamblers can use and how to use those. Actually, I really like how they structured the page, everything is very intuitive and easy to find, which is good because they have all the responsible gambling features a player might need.
Users can set deposit limits – daily, weekly, or monthly, whatever works best. You can also limit their stakes and losses by setting the ranges you’re acceptable with. When you play for a certain period of time, a reality check notification will pop up, you can set up your own time settings too. Of course, there are more radical options like self-exclusion and permanent account shutdown.
Ladbrokes also has a useful budget calculator that can help users to keep track on all their transactions, wins and losses. Anyone feeling iffy about their gambling can take the self-assessment test from GamCare – it’s pretty simple and will help you evaluate your gambler profile and your risk level.
If players need to chat with someone, they’ve lined up some proper help. Ladbroke breaks down responsible gambling organisations into categories and provides contact links to most of them. For general support, they suggest: GamCare, TalkBanStop and Gamblers Anonymous for group support. If a player has got into financial troubles because of gambling, The National Debt Line is there. For more focused mental health support, you can reach out to Mind and Sane. And these are just some of the many support options you have.
They also provide a link to the Gamcare website with information about banks that block gambling transactions as well as suggest tools that can block gambling ads.
Their parent company introduced this “Changing for the Bettor” initiative in 2019 – which features seven pillars to prevent gambling problems before they start. Entain is investing in research, teaching young people about risks, monitoring its marketing, and adding safety features to games, all to help the people who need treatment.
What Ladbrokes does differently from other UK online casinos, is creating and following their own ARC system. This system uses AI to spot when someone might be expressing risky gambling behaviour. As soon as it sees something off, it’ll suggest some controls or maybe a chat with an advisor. Identity checks are strict, too – they require proper documents for initial verification, and if they discover a minor using their site, their account will be promptly suspended. Parents can even use stuff like Cybersitter to block access completely as per Ladbroke’s suggestion.
The technical side’s tight as well. They’ve topped it all off with two-factor authentication, so your account is twice as secure as normal. Their website is well encrypted, so your data is safe and in good hands. To remind you, though, they’ve had their issues. In 2022, their parent company LC International got walloped with a £14 million fine from the UKGC. LC International has overlooked its money laundering checks and player protection between 2019 and 2020. But they’ve shaped up since then and are still being overseen by both the UKGC and Gibraltar and have never been blacklisted.
| SSL encryption | 128-bit |
|---|---|
| Deposit Limits | Yes |
| Activity Limitations | Yes |
| 2FA | No |
| Self Exclusion | Yes |
| Protection of Minors | Yes |
| Problem Gambling Organisations | Gambling Therapy, Gamblers Anonymous, Dunlewey Centre, National Gambling Treatment Service, Gordon Moody, Multi-Operator Self Exclusion Scheme, TalkBanStop, Big Deal, Gam-Anon |
| IT-Security | DigiCert Global G2 TLS RSA SHA256 2020 CA1 |
| Firewall | Yes |
| Anti Money Laundering | Source of funds and identity verification |
Security Aspects at Ladbrokes
I found the safety setup at Ladbrokes simple and effective. The casino has licenses from both UKGC and Gibraltar regulators to keep them in check. Players can set their own deposit limits and watch their spending with a budget tool. If someone starts to express risky gambling behaviour, their new AI system picks up on it. The site lists plenty of helplines and support groups – you can find more options here than at other UK casinos. The presence of 2FA is also nice to see. While Ladbrokes paid a fine in the past, they now run regular security checks and protect player data properly. Nothing too special or complicated, just solid protection that works.
Jordan Conroy Editor
Ladbrokes Online Casino has a bold red theme that catches my attention right away, though I must admit straight away that I did not like several design elements there. For one, the promotion banner at the top of the homepage takes up far too much space, while those white areas along the sides just end up looking empty.
Players will find the main categories spread across a horizontal bar – Sports, Gaming, Live Casino, Game Shows, Bingo, Arcade, Poker, promos and responsible gambling. Below that, another smaller bar helps move between game sections. They’ve laid out the games in a grid pattern, but unfortunately, the filtering game on Ladbrokes is very poor, so customising your search is impossible, you won’t find a provider filter or any kind of sorting here. Quite a shame in my opinion. The search function pulls its weight though. Players typing in-game names will see matches straight away, plus a few trending picks in the same window. Won’t replace a provider filter though.
Most game sections just label titles as “new” or “featured”, which doesn’t tell players much about what they’re looking at. To move between pages, you have to click on those side arrows instead of seeing everything at once or swiping (when on a desktop).
You will find the usual set of info in Ladbrokes footer, casino details, some FAQ bits, various links, including shortcuts to both the betting shops and mobile app downloads – basically everything a player needs. The help section also sits right at the bottom when it belongs up top where players actually need it.
Speaking of mobile, the site works nicely on phones and tablets. They’ve added some decent animations and font decorations here and there – nothing too flashy, but enough to give the site a bit more style. Pages load quickly and run well, even with all the extra visual touches. I will talk more about their mobile later on.
| Feature | Description |
|---|---|
| Navigation Bar | Combines main sections with game categories. Intuitive but lacks filtering options altogether. |
| Search Function | Allows players to quickly locate games by title; also shows trending titles. |
| Responsible Gambling | Dedicated section with tools like deposit limits, play breaks, and budget calculators. Shortcuts improve accessibility. |
| Game Layout | Grid-style display for games; navigation relies on side arrows, which feels outdated. |
| Page Loading Speed | Fast and responsive, even during peak times. |
| Footer Resources | Includes FAQs, offline store links, and app download options. |
Key Features of Ladbrokes
I found that Ladbroke’s website handles basic functions well. Pages load quickly without crashes, colours pop, and the search feature finds games fast. The layout needs work though as empty white spaces fill the sides of pages, and a large promotional banner blocks the top view, that’s the smallest gripe I have though. The lack of game filters surprised me for a major UK casino: you’ll need to click through multiple pages to browse different game types instead of using quick filters. And even then there’s really no option to look up games from a single provider. The search works great if you know specific game names, but finding new titles takes extra time with this basic setup. A cleaner layout with proper filters would make browsing much easier for everyone, quite a shame for a casino stocked with games to drop the ball on filtering.
The banking options at Ladbrokes also left me with mixed opinions. For such a big name in British gambling, they’ve only got four payment methods: Visa/Mastercard, instant bank transfers, PayPal, or Paysafecard. Mobile users also get Apple Pay/Google Play as a bonus option. This feels pretty slim compared to other UK casinos – there’s no Neteller, no Skrill, and none of those extra e-wallets many players like to use. On the positive side, each method comes with a £5 minimum deposit, except PayPal which needs £10 to start. That fiver minimum beats most UK casinos who want at least a tenner. I would love PayPal to follow suit here, but there’s nothing wrong with a standard £10 either.
| Method | Min Deposit | Dep. Time | Fees |
|---|---|---|---|
| Mastercard | £5 | Instant | None |
| Visa | £5 | Instant | None |
| Instant Bank Payment | £5 | Instant | None |
| PayPal | £10 | Instant | None |
| Paysafecard | £5 | Instant | None |
| Apple Pay | £5 | Instant | None |
Ladbrokes Deposit Methods
Getting to that deposit button is easy. On the desktop, you need to locate a green button in the corner that opens a simple payment window. Mobile players just need to tap an icon on the right side of their screen. Once you’re in, it’s simple: select a method of choice, fill the info and set the desired amount. Done. You should receive your funds instantly and with no fees. I deposited £10 myself using my debit card via the desktop site and sure enough, the money appeared instantly in my account and I wasn’t charged extra.
Ladbrokes deposit process is very easy and convenient, I can definitely give them that. But unfortunately, when it comes to variety, my opinion isn’t as positive. That £5 minimum deposit hits just right for casual players, and everything processes lightning-fast without fees. The actual banking bit works perfectly if players stick to cards or PayPal. But only four payment choices feel pretty rough. This forces the users of these options to look for an alternative. If only they increased their deposit method lineup, their banking would be perfect.
Ladbrokes provides newcomers with a £30 bonus for a £10 initial deposit. Nothing groundbreaking about this one, no need to input a bonus code either – players must deposit £10 and wager the bonus 40 times within 30 days. That’s £1,200 in total bets before any withdrawals. I made my top-up and played Starburst to check how it works. The bonus money landed in my account right after meeting that first £10 bet requirement, this was the positive part. What I did not like about this deal, are the wagering requirements as those are quite higher than the average. Several payment methods can’t claim this offer as well – PayPal, Paysafecard and Apple Pay, and certain debit cards don’t qualify for example.
The second deal is bingo sign up bonus option. New users who deposit and spend £5 on bingo tickets receive a £25 bonus. It also comes with wagering requirements but these are noticeably lower here, just 2x. This feels much more reasonable than the casino bonus’s 40x requirement. Sadly, the same payment method restrictions apply here as well.
The third welcome deal is for poker and it strays from the usual approach quite a bit. Deposit £10, and Ladbrokes will split up £50 worth of tournament tickets across a whole week just for you. The tickets come day by day – claim one pack, wait 24 hours, then grab the next one. Each set of tickets lasts seven days from when they land in the account.
The payment rules get pretty strict here too. Just like the other two deals, users can’t claim this one with certain deposit methods. The timing matters as well – if you miss to claim a daily ticket package, and it’s gone for good.
Every 24 hours, Ladbrokes users get one shot at the prize wheel that includes a variety of rewards: spins, bonus money, and loyalty points. Players don’t need to deposit anything to spin the wheel, but you should still consider the restrictions of casino promotions as they do come with some. Some days Ladbrokes is marked as “Supercharged” with better prizes in the mix. These special days don’t follow any pattern though – they just happen whenever the casino decides. Usually, you have a better chance to get bigger bonus amounts or more LadBucks points, but the same restrictions will still apply.
Saturday nights at Ladbrokes transform the live casino into a quiz show at 7pm sharp. Ten true-false questions stand between users and their share of £500 cash. If you answer seven answers right you will be guaranteed a part of the prize pool, but each question needs to be answered within 10 seconds to be actually eligible. The whole event shouldn’t take more than 15 minutes, so it won’t waste too much of your time.
There’s no need to deposit money to take part in this quiz, and there’s no wagering on prizes either, and everyone who hits that seven-correct mark wins something. The prize amount changes based on how many winners share the pool. Just make sure to arrive before 7PM – you might miss out on the promotion altogether if you join in late.
Bingo players at Ladbrokes can get even more action opportunities by gambling on bingo through their Dabber Wins promotion. It’s easy, spend £1 on bingo between Monday and Sunday to start earning rewards – up to 50 wagerless free bingo tickets each week. For more rewards, you can wager £5 during that time to qualify for Monday’s special £1,000 Win-Win session, running from 8 PM to 9 PM.
One of the more interesting ways the casino rewards poker regulars comes through their Club Crates system. Every dollar of rake generated earns one point, and reaching a certain point total unlocks crates filled with random rewards. These crates might contain anything from straight cash to tournament tickets or loyalty points.
The best part about these Club Crates is that they reset weekly. Each Monday morning brings a fresh start, so users don’t need months of play to see rewards. The crates also include tickets to All-in or Fold Freerolls, where £100 sits in the daily prize pool and £250 waits in weekly tournaments. This means even casual poker players can build their bankroll through regular play.
Ladbrokes takes a different approach with their poker cashback. Instead of complicated point systems, they track every dollar of rake and return up to 20% weekly. The system works automatically after opting in – play poker, generate rake, and get real money back, wager-free.
The beauty of this promotion lies in its simplicity. Each £1 in rake counts 1:1 toward cashback calculations. The money arrives every week as pure cash, ready to withdraw or use for more games. For users who play regularly, this adds up to significant returns over time.
Ladbrokes does not offer any no deposit promotions. All casino, bingo, and poker promotions require a minimum deposit as well as wagering. Players can try free bingo rooms or watch live games without betting, but no casino bonus funds or free spins offers come with registration alone. You may want to subscribe to their newsletter just in case they will introduce one, however.
Besides the listed existing player deals, Ladbrokes offers limited-time promotions through their promotions tab, usually around holidays or big events. The best ones usually appear during the holiday seasons for Xmas or Halloween. I spotted several of these deals during the review – a festive slot tournament with a prize pool triple the normal size, and some game show tables offering doubled rewards. Just don’t count on finding the same promos twice – Ladbrokes switches them up pretty often, sometimes weekly. Still, the same complaint of mine about variety applies here, the promotion amount is high, the actual variety is poor and the value is subpar for most deals. On the brighter side, the casino likes to surprise players with unexpected promotional emails, like free bets or boosts, so sometimes you really can land a good deal or a Ladbrokes promo code.
Ladbrokes doesn’t offer a traditional ladder-style loyalty program, which many players might prefer for its simplicity and clear progression. Instead, the system revolves around LadBucks, a casino-specific currency earned through selected activities.
The LadBucks Store, accessible via a button at the top right of the screen, is the hub for managing this system. Players collect LadBucks through free-to-play activities like Instant Spins, Game Show Contests, and Slot Contests, or by using their balance in the LadBucks Arcade. The Arcade allows players to play popular slot games without real money, maintaining the same rules, paytables, and features as their cash versions. Spins cost between 10 and 200 LadBucks, and balances update in real-time after each spin.
Redeeming LadBucks is easy. Players can exchange their balance for rewards such as Ladbrokes Free Spins, Casino Bonuses, Bingo Bonuses, or even Cash. However, these rewards come with their own terms, which are outlined in the store before confirming any redemption. LadBucks expire on the 15th of the month following their collection, so it’s important to use them promptly.
Ladbrokes has quite a plenty of deals for both existing players and newcomers alike. I especially like that there are three welcome deals in total here. Now, despite the size of the library, I feel like existing users will run into quantity over quality situations here. The deals are simple, but they are rather boring and offer low value. Some even feel copypasted and slightly edited. There are not many reload deals here either, at least this was the case when I was testing. It’s decent, but you’ll find much better options elsewhere. While the overall offering is fair, it doesn’t leave a lasting strong opinion compared to some competitors.
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The slot section houses Ladbrokes’ largest game collection at over 1,800 titles, which I mentioned earlier. Simple three-reel slot machines fill the library alongside more complex games loaded with extra features and there are also several progressive jackpot slots too.
I tested the Lock O’ The Irish 2 slot that caught my attention at 20p per spin. The Irish theme might feel overdone, but the game paid well – one lucky spin turned my 20p into £11.32. Quite a decent win. There were no performance issues during my session as well.
Slot Games at Ladbrokes
Ladbrokes table games give players 170 options to choose from. Roulette comes first with 78 different tables, while blackjack offers 61 versions. The selection also includes nine video poker variants and several craps tables. Most differences show up in table designs rather than game rules, which stay traditional across versions. For one, there are three versions of 20p roulette and each has a different theme, including one related to Christmas. Gameplay is the same for all.
I tried out 1000 Bet Roulette there. The fast pace and quick bet placement kept me interested through several rounds. Later, I switched to Vinnie Jones Roulette for something different. The celebrity commentary added personality to the standard European roulette setup, and it made the game feel less mechanical than regular options.
| Game Title | Developer | RTP | Release Date |
|---|---|---|---|
| Quantum Blackjack Plus | Playtech | 99.68% | 2021 |
| Mega Fire Blaze Roulette | Playtech | 97.31% | 2020 |
| 20p Roulette | Inspired Gaming | 97.30% | 2015 |
Table Games at Ladbrokes
Ladbrokes provides nearly 100 live dealer rooms covering the tables covering roulette, blackjack, baccarat, craps and poker variants. Basically everything is here, a section of 11 game shows also helps to add something different from the usual video slots.
Personally, I tried Crazy Time and Dream Catcher at the game show area. These wheel-spin games brought fun moments with their bonus rounds, though more variety would improve the selection.
| Game Title | Developer | RTP | Release Date |
|---|---|---|---|
| Lightning Roulette | Evolution Gaming | 97.30% | 2018 |
| Dream Catcher | Evolution Gaming | 96.58% | 2018 |
| Mega Ball | Evolution Gaming | 95.00% | 2020 |
Live Games at Ladbrokes
Despite its roots in sports betting and casino games, the casino made space for bingo fans too. Unfortunately, it was clearly a side thought for them, one of the first things you will notice – regular slot games filled most of the screen space, with bingo rooms tucked between them. Not the most focused layout for bingo players.
The actual Ladbrokes bingo selection spreads across 18 rooms. Players find everything from traditional 90-ball games to faster 30-ball rounds. Some rooms run 80-ball and 75-ball variants, while others stick to quick 50-ball matches. Slingo games have their own separate area, which helps keep things organised. Ladbrokes also think about new players. You can find a link to the bingo guides section in the navigation bar.
Each room thumbnail shows crucial details – time until the next game starts, current prize money, player count, and minimum ticket costs. The casino also added pre-buy options for busier rooms, letting players secure spots ahead of time. Those ticket packages caught my attention too – if you like certain rooms, it might be worth buying multiple tickets at once as it will save money if you plan on playing a lot.
Bingo traffic isn’t the best here, most players really only register at Ladbrokes either for their sportsbook or regular casino, but not bingo. Still, during peak hours you will run into some rather populated rooms. These are: The Friday Frenzy and Coronation Street which gather around 700-1000 players in the evenings. Sadly, many smaller rooms struggle to gather even 10 people, which really hurts that community feeling bingo regulars look for.
Ladbrokes takes poker seriously enough to give it a dedicated download client. The software got a recent update with automatic weekly cashback and fresh table designs, but not everyone likes the idea of having to download an extra program.
The poker section here is mainly built around tournaments, Ladbrokes run 500 multi-table tourneys daily, which kept the lobbies busy during our tests. Players choose between quick Sit & Go matches and longer cash games.
Prize guarantees stay competitive with dedicated poker sites, especially in daily events. The client automatically tracks tournament schedules and sends reminders for registered games. But casual players might feel overwhelmed – most regulars here know their way around, and the interface doesn’t help newcomers much.
If you’re not that excited about tournaments, you can play chill table poker, No-Limit Texas Hold’em clearly dominates here, but Omaha games pull decent crowds too. The casino added blackjack tables right into the poker client – an odd choice.
Ladbrokes Casino’s game interface left me frustrated by basic oversights. The games themselves run great and come from top providers, but actually finding them takes way more effort than it should. No filters and poor categorisation make browsing harder than it should be. For a casino competing with other huge giants, these missing features stick out. IT would help Ladbrokes a lot if they had introduced a provider filter at the very least. Game-wise, they deserve some praise, you have slots, tables, live casino and even bingo with poker on the side, basically the whole package. Shame about the lack of browsing features though.
Given that Ladbrokes promotes phone apps in the footer of their website, it’s no wonder that they had some effort put into them. You have apps for both Android & iOS here, they are nearly identical aside from one major difference. Android users get one app for everything, while iPhone folks need two separate ones for casino and sports betting. Both apps earned solid 4.6-star ratings 500k reviews on Google and 60k or so on Apple Store respectively. There’s also a mobile browser version which is equally good in my opinion, you don’t even need to download anything for it.
I tested their app on Android, as it has everything there. I didn’t notice any major differences between the Ladbrokes mobile and desktop versions, the performance was on point too. The app was easy to use and had some nice visuals. You can access everything on the app, like promotions as well as easily deposit and withdraw. I decided to test some games and they all ran perfectly without any issues. Had no complaints about their app at all, it worked and did what it was supposed to do.
Ladbrokes Mobile Apps
I can’t find anything to complain about the Ladbrokes mobile casino. Zero crucial features got left out of there and it includes every game type, most games I tried were adapted to smaller screens quite well. I had no lag during my play, everything loaded nearly instantly. If you don’t want to download a separate app, there’s a functional browser version as well. The app is nothing too special but there’s nothing wrong with it either. It works and it works well.
The same payment methods that work for deposits handle withdrawals here too. Players can pick between debit cards, instant bank payments, and PayPal. Just like I mentioned earlier, my biggest disappointment here is such a low variety for UK users. Casinos of Ladbrokes level have way more payment options, including ewallets.
The £5 minimum withdrawal caught our attention. Most casinos ask for £10 or more, so this lower limit helps players who prefer smaller cashouts. No maximum limits either, which bigger winners will appreciate. The casino sends winnings back through whatever method funded the account.
| Method | Min Withdrawal | Withdrawal Time | Fees |
|---|---|---|---|
| Visa | £5 | 1–3 Business Days | None |
| Mastercard | £5 | 1–3 Business Days | None |
| Instant Bank Payment | £5 | None | |
| PayPal | £5 | None | |
| Google Pay | £5 | None | |
| Apple Pay | £5 | None | |
| Paysafecard | N/A | N/A | None |
Ladbrokes Withdrawal Methods
To withdraw, click on the bank or wallet icon at the top of the page. This opens the cashier section where the withdrawal tab sits next to deposits. Pick a payment method, type in the amount to withdraw, and confirm the details. First-time withdrawals also need a photo ID and proof of address – this only happens once, and then future cashouts go much quicker.
I didn’t win anything this time around, but since I have had experience withdrawing from Ladbrokes before, I can confirm that their withdrawals are very very fast. I really like to receive my money within minutes, this is also the case for their sister sites. If deposits are instant, it’s only fair for cashouts to follow suit. No one likes to wait for days just to get their funds.
Support options at Ladbrokes look good on paper but stumble in practice. The Help and Contact button sits in the bottom right corner, easy enough to spot. Click it, and the FAQ section opens up – it’s okay, but it only answers the basic inquiries about accounts or bonuses. Reaching live support for a genuine issue is quite a task here though.
I first had trouble locating the live chat button, it turned out that the chat is hidden behind FAQ pages, and players must select random questions before the chat actually shows up. I discovered a shortcut through the cashier section, which provides a direct chat link.
Once I actually clicked on the live chat, a support agent responded to me within five minutes, but the conversation felt odd. I asked a rather simple question about Skrill payments but I had to wait for quite a while to get an answer, while the agent made a casual conversation. Though friendly, they seemed unsure about basic payment information they should know quickly, they might’ve been new, however.
The phone support at 0800 731 6191 provided much better service. After a brief two-minute wait, I spoke with an agent who understood everything about their payment system. She explained all the limits for different payment methods clearly and even offered to send me updates if they added Skrill later. Doubt this will actually happen, but the agent clearly knew how to handle questions properly.
Emails to support proved disappointing. I waited a full day for a response that looked copied from standard answers, not much to say here. Ladbrokes also offers support through Facebook, X, and Instagram, promising answers within five minutes even for account questions. Though they say these channels stay secure for private information, it seems unusual to discuss banking details through social media and I wouldn’t trust it.
The FAQ needs serious improvements. There’s no search option, so you have to click through pages to find answers manually. Some questions also have video answers instead of text, an unusual choice that makes quick answers take longer – most people prefer to read a fast answer rather than watch a video. Videos would be great for more complex inquiries, however, so I’m not against the idea of it. You can find more answers to more questions on the casino’s T&Cs page though, quite unusual to exclude some of these from the actual FAQ page.
| Support Method | Response Time | Availability |
|---|---|---|
| Live Chat | Under 5 minutes | 24/7 |
| Phone Support | Less than 2 minutes | 24/7 |
| Email Support | Around 24 hours | 24/7 |
| FAQ Section | Immediate (self-service) | 24/7 |
| Social Media | ~5 minutes (claimed) | Varies |
Support Options at Ladbrokes
I didn’t like how Ladbrokes seemed to hide their support options from players, as I’m used to online casinos putting help options front and centre. Once I got through, the support staff did their jobs well – both the phone agent and live chat representative gave friendly service and clear answers. The phone line worked best, with quick two-minute wait times and staff who knew payment details right away. Despite that, my main complaint hasn’t changed, I’d like the support to be more easily accessible, most casinos like Casumo are way more welcoming in this aspect than Ladbrokes is.
Ladbrokes built their reputation in UK betting through thousands of high street shops. I’ve used their betting services for years now and can attest to that. Despite being active since 1886 they kept up with the times and offer a quite modern sportsbook.
The sports section is full of markets for everything from Premier League matches to niche tournaments. Football takes centre stage, naturally, but tennis, darts, and esports get proper attention too. Each sport opens up tons of betting angles – way beyond basic match results.
Ladbrokes supports all the most common bet types: singles, accumulators, horse racing fans get essential each-way options and handicaps. The only real gap shows in bet-building tools – other major bookies offer more advanced options than here.
Layout-wise, the sportsbook isn’t that different from the casino page. A main horizontal bar puts popular markets right at the top, complete with shortcuts to promos and their blog section. There are also two sidebars: the left one lists sports markets in alphabetical order while the right one has bet slips and a favourite matches field. The middle section splits nicely between featured games, upcoming matches, and live action.
Horse racing remains Ladbrokes’ strong point. Every UK and Irish race gets covered, plus plenty from abroad. Best Odds Guaranteed applies to most races, meaning better payouts if starting prices beat early odds. There’s also live streaming available specifically for horse racing, according to the Ladbrokes reviews from other users the quality seems good.
In-play betting runs properly too. Odds update constantly during matches, reflecting what’s happening on the field. Football bets mid-game went through without delays in my tests. Match stats and live trackers help time those in-play moves just right. What I’m not happy with is the lack of a search function, which really hinders the convenience.
Ladbrokes’ Sports Welcome Offer sets a solid tone for newcomers, providing an accessible entry into the sportsbook. By staking just £5 on any sports market with odds of 1/2 or greater, new users are rewarded with £20 in free bets. The bonus is split into four £5 tokens, so players can use it across multiple bets. The rules are simple enough, but it’s worth noting that deposits made via certain methods like PayPal don’t qualify, so you will need to plan around it if you plan on benefitting from this deal. Despite this, the offer feels like a balanced starting point for anyone looking to get a taste of Ladbrokes’ massive sportsbook.
This Ladbrokes’ promotion introduces a fun and unpredictable element to sports betting. By placing a single bet within the Lucky Dip market, players receive a random selection generated through an approved Random Number Generator. This randomness means players won’t know their chosen market or outcome until the bet is placed, which is the gamble on top of the gamble. You may get lucky and get a good shot, or get a basically unwinnable selection.
Football fans might like the “Gaffer of an Acca” promotion at Ladbrokes as it includes the Odds Boost and Acca Insurance. If you place a five-leg accumulator across eligible football markets, such as Match Result or Both Teams to Score, you can receive your stake back as a £10 free bet if just one leg fails. You can also boost your potential winnings by hitting the Odds Boost button while making your stake. Just make sure to read through the qualifying bet conditions beforehand.
Regular bettors grab a fresh odds boost token every day. Log in, pick any qualifying bet, and hit the boost button in the bet slip for better odds. The boost works across horse racing and other sports markets, so you can get that extra value to daily punts. The token expires the same day though and there are limits on stake, so keep that in mind.
This Ladbrokes deal bridges sports and slots nicely. Bet £20 on horse racing markets, and get free spins on the “Big Bass Day at the Races” slot with no wagering attached. You cannot use these spins on any other game though, which might not suit everyone’s taste. This is a neat basic deal regardless.
Ladbrokes also has a similar deal. This time, once you place a £10 bet on golf, tennis, or darts you will receive 20 free slot spins, again with no wagering needed on any wins. Good value if these sports already interest you.
Besides the deals currently on the website, Ladbrokes also runs loads of time-limited online deals throughout the year. Players catch boosted odds during major sports events, grab special accumulator deals for big matches, and see extra places added to major racing festivals. The promotions page updates daily with fresh deals, especially around weekends when most sports action happens. Their high-street shops across Britain add another layer on top – you have a shot at some offline-only deals that accompany online options well.
Ladbrokes’ KYC process is simple for the most part, but it does require a few steps to get fully verified. To complete the process, you’ll need to provide proof of identity, proof of address, and possibly proof of your payment method.
The system handles basic detail verification automatically when you register, but for withdrawals or higher limits, the casino usually will require a manual check. The upload section is located in the “My Account” area, and it’s relatively easy to find and use. Once you’re there, you’ll see clear prompts for each type of document, so there’s little room for confusion. Everything is fast and secure, just what you would expect from a casino of this level.
It’s no secret that Ladbrokes has been a popular go-to spot for sports bets through their local shops and online, but we wanted to see how their online casino stacks up in comparison.
We spent quite a bit exploring their game collection, which includes slots, bingo rooms and poker tables, with thousands of games in total. Those 1,800 slot titles sound amazing on paper, and the live dealer tables gave us plenty to try. It helps that these titles are provided by the best providers in the industry, the variety may be lower than of its competitors, but the quality is on the same level. Shame about bingo being overshadowed by the rest of the categories though.
But here’s the thing – finding specific games is easier said than done on Ladbrokes. With no proper filters, we had to endlessly scroll to find some of the titles we wanted to check out. Just basic provider sorting would’ve made our lives so much easier. The search bar allows you to look up game and provider names, but it’s rather undercooked, and the results didn’t always match what we tried to look up.
Aside from this, their interface kept things consistent, we’ll give them that. The signature red theme ties together their betting sections nicely too. Switching between sports and casino feels natural enough, thanks to the same layout carrying through every section. Their mobile casino options are also well-designed. While we poked around the site, it became clear where their focus lies – that sports section got all the love, which makes sense given their huge network of betting shops.
We are rather split on their banking methods too. We loved seeing that £5 minimum for depositing & withdrawing, and it’s a relief that the casino doesn’t apply fees to their transactions. What we didn’t like though was the lack of payment methods in question, you only have the basics here, and Ladbrokes does miss quite a few of the popular e-wallets some people may use as their main methods.
On the surface level, it might appear that Ladbrokes has a lot of promotions. This is somewhat true, but we took a look at the variety and value and noticed that a lot of these deals are very similar to the rest and offer low rewards. There’s nothing wrong with that, we wanted to praise them, but sadly we have to admit their deals, including the Welcome Offer, are nothing remarkable. Terms are fair, but you really aren’t going to remember their deals after leaving the promo page.
If you find yourself in need of help, you can reach out to Ladbrokes via various methods like chat, phone, email and even social media. All operate 24/7, but we found that actually finding a way to contact the support is harder than it seems, as the chat button is buried in FAQ and banking sections, rather inconvenient.
We can sum up Ladbrokes as a proper sports betting site that happens to run a solid casino on the side. The game variety here is pretty good, it doesn’t match the giant libraries some of the top casinos have, but it’s still solid nonetheless. The low £5 transaction limits make it great for casual punters, and payouts always arrive quickly. They could really do with better game navigation and more payment choices though, these are our biggest nitpicks by far. Ladbrokes might be just perfect if you mainly bet on sports but want to spin some slots between matches. We’re giving it 4 stars, it has good bones, just needs to fix those basic issues that newer sites sorted out ages ago. If the downsides don’t deter you, we’d say it’s worth giving Ladbrokes a shot.
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Struggling to sign up could be due to several reasons. If too many attempts with incorrect details are made, this may lead to a temporary block; try again after the allotted time with correct information. If an account already exists, attempt password recovery on the log-in screen. For technical issues, clear the browser cache and cookies by accessing the settings and selecting the relevant options to delete stored data, which helps refresh the website’s loading process. Should problems persist, restarting the device and checking the internet and security settings may rectify the issue without needing to reinstall any applications. If outside the UK, Ireland, Gibraltar, or Jersey, the service might be unavailable.
Withdrawals may be divided across different payment methods as a safety measure against card theft and fraud. This closed-loop system stipulates that funds must be returned to the payment methods initially used for depositing. If one frequently deposits using various cards, it’s crucial to keep track of the net deposit, which is the sum deposited minus the sum withdrawn. To withdraw funds with a negative net deposit from one method, all other net deposits must be zero first. This protocol is in place to secure transactions and maintain financial integrity.
To remove a payment method, head to “Manage My Cards” in your account settings. Choose the card you want to remove and click delete. You’ll see a message confirming it’s gone. Sometimes cards stay linked if you have withdrawals in progress – if that happens, the support team can help sort it out.
Welcome bonuses may sometimes take a few extra steps to appear. Double-check that your deposit meets the minimum amount needed. Some payment methods don’t work with bonuses, so take a look at your account messages to see if that’s the issue. Everything should sort itself out once you meet the requirements, but the support team can take a look if something still seems wrong.
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